FITUR 2026: A Global Gathering for Tourism
Mexico proudly joins FITUR 2026 as the Partner Country, enhancing an event that unites over 967 main exhibitors and exhibiting a notable 11% increase in global participation.
Highlighting Innovations in Tourism
The fair introduces significant additions, such as the Knowledge Hub, FITUR Experience, and the first International Summit on Communication and Tourism—each designed to elevate FITUR’s standing as a preeminent global tourism fair.
Key Details About FITUR 2026
In Madrid, the International Tourism Fair (FITUR) occurs from January 21 to 25, 2026. This 46th edition is set to fortify its role as the primary platform showcasing the tourism sector's dynamism.
The Boost in Attendance
Recent statistics reveal FITUR as a frontrunner, featuring nine halls and engaging more than 10,000 businesses from 161 nations, with 111 countries boasting official representation—a 10% rise from the previous year.
Welcoming New Nations
FITUR is excited to introduce 18 new countries, especially from Africa and the Asia-Pacific regions, reflecting a 34% and 22% increase in engagement, respectively. Among the notable newcomers are Abu Dhabi, Dubai, and Zanzibar.
Momentum in Global Tourism
FITUR 2026 reflects the robust momentum seen in the tourism industry. According to recent data, over 1.1 billion international travelers were welcomed worldwide between January and September 2025, exceeding pre-pandemic numbers recorded in 2019.
The Knowledge Hub of FITUR
Enhancing its role as a pivotal discussion platform, FITUR 2026 welcomes the new Knowledge Hub situated in Hall 12. This hub serves as a strategic center for tourism insights featuring eight auditoriums and over 200 sessions led by more than 250 distinguished speakers.
Embracing Experiential Tourism
Another highlight is the FITUR Experience, focusing on experiential tourism, a transformative force within the sector. The inaugural International Summit on Communication and Tourism will delve into the communication challenges faced by the industry, featuring experts and stakeholders from public and private sectors.
Economic Potential and Visitor Expectations
The expected participation is promising, with projections estimating over 150,000 industry professionals and nearly 100,000 public visitors throughout the event, solidifying FITUR's reputation as a crucial economic driver for Madrid, generating €487 million in the last edition.
Mexico's Significant Role
As the Partner Country, Mexico seeks to shine on this international stage, showcasing its tourism sector, which experienced a remarkable 13.9% growth from January to September 2025, according to SECTUR, aspiring to solidify its position as the fifth most visited country globally.
Fostering Sustainability and Accessibility
FITUR 2026 aims to bridge the tourism industry with other sectors while tackling essential challenges through its specialized sections. There will be a fast-track entrance to streamline professional access and greater encouragement for public transport use, including enhanced Metro Line 8 services.
Over the weekend, all travelers are invited to partake in a series of activities, workshops, and experiences, reinforcing FITUR's identity as a celebration of the sector.
About FITUR
FITUR, the International Tourism Trade Fair, has been a pivotal event in the tourism industry since 1981. Bringing together professionals, companies, and destinations, it provides a platform to highlight innovations and explore business opportunities. Organized by IFEMA MADRID, it has become a key player in promoting and driving tourism globally.
Frequently Asked Questions
What is FITUR 2026?
FITUR 2026 is the International Tourism Fair held in Madrid, showcasing the tourism sector with over 10,000 exhibitors from around the world.
Which country is the Partner Country for FITUR 2026?
Mexico is the Partner Country for FITUR 2026, highlighting its growing tourism industry and commitment to global tourism.
When will FITUR 2026 take place?
FITUR 2026 will occur from January 21 to 25, 2026, in Madrid, Spain.
What is the Knowledge Hub?
The Knowledge Hub is a new feature at FITUR 2026, serving as a strategic center for tourism insights with numerous auditoriums and high-level speakers.
How many companies are participating in FITUR 2026?
FITUR 2026 will host over 10,000 companies from 161 countries, showcasing a robust representation of the global tourism industry.