Innovative Shifts in Digital Printing at FuturePrint TECH
Jeff Wettersten, Vice President of Packaging at Keypoint Intelligence, is set to lead an insightful session at FuturePrint TECH's Packaging Day. His presentation, titled "Transforming the 'Corrugated and Folding Carton' Industry: A New Era for Digital Printing!", aims to enlighten attendees on the revolutionary changes digital printing is bringing to the packaging sector.
The Transformation of the Packaging Industry
Wettersten will delve into how digital printing is starting to redefine the corrugated and folding carton market—domains historically dominated by traditional analog processes. The transformation is being driven by the necessity for improved efficiency and reduced waste, which digital solutions are uniquely positioned to address. Wettersten's session will define the current landscape and explore the potential for digital printing to increase its market share from the minimal present percentage to a more representative figure.
Understanding Digital's Market Position
Although digital printing offers numerous advantages, it still commands only a small faction of the overall market. Wettersten plans to examine the barriers that prevent its wider adoption and discuss strategic pathways for businesses to embrace this technology fully. He believes overcoming these hurdles is essential for the future progression of packaging innovations.
Real Challenges and Practical Solutions
"This isn't just about putting ink on paper," Wettersten emphasizes. "It's about solving real challenges around efficiency, waste, and responsiveness in today's packaging supply chain." This perspective sets the stage for a pragmatic session that examines both challenges and opportunities within the industry.
Key Topics to be Discussed
Wettersten's presentation will encompass several critical themes related to digital printing in packaging:
- The true value of digital print beyond mere cost savings.
- How converters are leveraging digital solutions to enhance productivity.
- Understanding brand expectations regarding speed, flexibility, and sustainability.
- Strategies for scaling digital printing from 1% to more than 20% of packaging output.
Seizing Opportunities in the Digital Realm
This session at FuturePrint TECH will be invaluable for anyone seeking to grasp the current state and future directions of digital printing in the packaging industry. Wettersten plans to share actionable insights through real-world examples and data-driven analysis, highlighting how brands and converters can harness innovation to meet evolving market demands.
A Glimpse into the Future
To provide additional context before the event, Wettersten recently shared his insights during an episode of the FuturePrint Podcast. The episode focuses on breaking the barriers hindering digital adoption in packaging and aims to outline the steps necessary for substantial growth in this area.
About Keypoint Intelligence
For over six decades, Keypoint Intelligence has served the digital imaging industry by providing independent evaluations, thorough lab testing, and comprehensive market analysis. Renowned for its unbiased resources, the organization has established itself as the most trusted name in industry insights, backed by years of experienced analysts.
Frequently Asked Questions
What is the main focus of Jeff Wettersten's session at FuturePrint TECH?
Wettersten will explore the evolution of digital printing in the corrugated and folding carton industry and its impact on packaging.
Why is digital printing important for the packaging industry?
Digital printing addresses efficiency, reduces waste, and fulfills brand demands for sustainability and speed.
How long has Keypoint Intelligence been in the industry?
Keypoint Intelligence has been an industry leader for over 60 years, providing vital market insights and testing.
What challenges does digital printing face in the market?
Digital printing currently faces barriers to adoption that include market perceptions and existing workflow dependencies.
How can converters increase their digital print output?
Converters need to innovate processes and technologies to scale their digital print output effectively.
