ReFa AI Color Recipe PRO to Shine at CES 2026
MTG Co., Ltd.'s latest innovation, the ReFa AI Color Recipe PRO, is set to debut at CES 2026 in Las Vegas. This cutting-edge technology is designed to transform the hair coloring industry by harnessing the power of artificial intelligence.
Groundbreaking AI Technology in Hair Coloring
At CES, MTG's President and CEO, Tsuyoshi Matsushita, will introduce how the ReFa AI Color Recipe PRO recreates professional hair coloring techniques with unmatched precision through AI. Designed for both salon professionals and consumers, this innovative product aims to elevate the hair coloring experience.
Co-Creation with Industry Experts
Co-developed alongside industry experts from FABIA Inc., this tool integrates advanced algorithms that draw from a vast database of over 4,500 color formulas. Under the supervision of top stylist SHOKI, the ReFa AI Color Recipe PRO translates intricate hair coloring techniques into user-friendly recommendations. Stylists can achieve desired hair colors consistently, regardless of their experience level.
Enhancing Salon Experience with AI
The ReFa AI Color Recipe PRO aims to enhance salon productivity while providing clients with high-quality results. In Japan, the trend for vibrant hair colors is growing. This AI solution is built to meet the increasing demand for looks that require precision and artistry. By standardizing color outcomes, it allows every stylist to deliver professional-grade services.
Intuitive Features for Stylists
To use the ReFa AI Color Recipe PRO, stylists simply need to take a photo of the client’s hair. The AI then generates a tailored color recipe that matches the client's desired shade. After coloring, capturing a picture of the finished hair allows the AI to provide insightful feedback, assessing results across three critical scoring categories. This dual-image process empowers stylists, making high-quality hair care accessible for all.
A Comprehensive Dashboard for Progress Tracking
Another notable feature of the ReFa AI Color Recipe PRO is its advanced management dashboard. It visualizes performance data for individual stylists and salons, highlighting trends and areas for improvement. This functionality not only aids in tracking technical progress but also serves as a valuable educational resource for standardized color training.
Promoting Talent and Innovation
By offering AI-optimized color formulations, this technology nurtures upcoming talent and fosters innovation within the beauty sector. It not only streamlines the hairstyling process but also supports sustainable growth opportunities for beauty businesses.
Visit ReFa at CES 2026
Attendees of CES are invited to visit the ReFa booth located in the Venetian Expo, designated as Halls AD — 53962 — Lifestyle. MTG will hold press demonstrations daily at 11 AM and 3 PM, showcasing the ReFa AI Color Recipe PRO's capabilities and allowing stylists to interact with this revolutionary technology.
Frequently Asked Questions
What is the ReFa AI Color Recipe PRO?
The ReFa AI Color Recipe PRO is an advanced hair color solution that utilizes artificial intelligence to recreate professional hair coloring techniques efficiently.
How does the AI recommend color recipes?
By analyzing a photo of the client’s hair, the AI generates the most suitable color recipe to achieve the desired look.
Can stylists of any skill level use this technology?
Yes, the ReFa AI Color Recipe PRO is designed to assist both beginners and experienced stylists in achieving consistent results.
What features does the management dashboard offer?
The dashboard provides insights into performance data by stylist and salon, enhancing tracking of trends and technical progress.
Where can I find ReFa at CES?
ReFa will be at the Venetian Expo, Halls AD — 53962 — Lifestyle, with daily press demonstrations at 11 AM and 3 PM.