IPSY Unveils Its First Ultimate Collection with Natasha Denona
The renowned makeup artist and entrepreneur has collaborated with IPSY to showcase her most cherished beauty essentials, inviting members to explore their artistic side.
A New Era for IPSY
Beauty subscription service IPSY is taking a significant step by introducing the IPSY Ultimate box, created in partnership with Natasha Denona. This launch marks a pivotal moment in IPSY's evolution, as they transition to new, expressive plan names that redefine the beauty experience. The Glam Bag is now IPSY Original, BoxyCharm transitions to IPSY Extra, and Icon Box is reborn as IPSY Ultimate.
Curated for Creativity
Natasha Denona, celebrated for her luxurious eyeshadows and creativity-driven approach to makeup, has meticulously selected items for this IPSY Ultimate collection. These products are designed not just for use but to unlock the potential for creativity within each member. Through this collection, members are equipped with everything needed to express their unique style.
"My goal was to ensure that every member finds a go-to product that they will genuinely adore," Natasha shared. "I want them to appreciate the thoughtfulness and care that went into crafting each item in this collection."
The Vision Behind IPSY Ultimate
Kristy Westrup, Chief Merchandising Officer at IPSY, expressed her enthusiasm about the collaboration, saying, "Natasha Denona is an exceptional makeup artist whose innovative and quality formulas align perfectly with our vision. We are excited to collaborate with someone who shares our passion for creativity and excellence in beauty."
Launching soon at IPSY.com, this IPSY Ultimate collection features a blend of high-end skincare and makeup, including a specially curated eyeshadow palette from Natasha's brand and products from beloved brands like Tatcha, Saie Beauty, 5 SENS, and Milk Makeup. Each item has been carefully selected to inspire beauty and creativity.
This box isn’t merely a collection; it’s a canvas reflecting Natasha's artistry and innovation. Every product is aimed at allowing members to play, express, and view beauty as a dynamic form of creativity. The IPSY Ultimate collection is an embodiment of Natasha's artistic approach—carefully curated, engaging, and deeply intentional.
About IPSY Ultimate
IPSY Ultimate represents a quarterly beauty collection featuring eight premium, full-size beauty products valued at approximately $400. Beauty enthusiasts are encouraged to subscribe now and secure their access to the IPSY Ultimate: Natasha Denona Edition, exclusively available as a quarterly upgrade for IPSY members. To learn more about IPSY and various subscription choices, visit IPSY.com.
Get in Touch
For any media inquiries, IPSY can be reached at their contact email.
About IPSY
IPSY stands out as the premier beauty subscription service, delivering curated beauty finds and monthly selections tailored just for you. With a community of over 20 million passionate beauty lovers, IPSY connects fans to both established and emerging brands, as well as industry experts. Whether a beauty aficionado or a newcomer, IPSY encourages you to explore, evolve, and discover new ways to express your unique style with every box.
About Natasha Denona
Natasha Denona has built her career as a professional makeup artist over the past 20 years. Unable to find eyeshadows that met her high standards, she took matters into her own hands, developing pro-level, user-friendly formulas characterized by rich pigments and seamless blendability. Natasha's unique background in dance, modeling, and science fuels her innovative spirit in creating exceptional makeup products. She oversees every step of formula development, prioritizing the use of premium ingredients for unmatched performance.
Frequently Asked Questions
What is the IPSY Ultimate box?
The IPSY Ultimate box is a quarterly beauty subscription that features a selection of premium full-size beauty products, aiming to inspire creativity in its users.
Who is Natasha Denona?
Natasha Denona is a renowned makeup artist known for her innovative products and artistry-first approach to beauty.
When will the IPSY Ultimate box launch?
The IPSY Ultimate box, featuring Natasha Denona’s curation, is set to launch on IPSY's website soon.
What types of products are included in the IPSY Ultimate box?
The box includes a variety of beauty and skincare products, including eyeshadow palettes and selected items from popular brands.
How can I subscribe to the IPSY Ultimate box?
You can subscribe to the IPSY Ultimate box by visiting IPSY's website and choosing the subscription plan that suits you best.
