Expert Insight: Heather Ripley to Share PR Strategies at AHR Expo
The leading expert in public relations for the skilled trades will host a session detailing best practices for boosting awareness and visibility.
Ripley PR, a global public relations agency focusing on skilled trades and B2B technology, has announced that its founder and CEO, Heather Ripley, will be a featured speaker at AHR Expo 2026, taking place February 2–4 at the Las Vegas Convention Center.
Ripley's session, titled "Stand Out Where It Matters: Build Visibility in Your Community with PR," is scheduled for February 3 from 11:30 a.m. to 12:30 p.m. in Room S225. Sponsored by Women in HVACR, the session is open to all Expo attendees at no cost.
Understanding the Importance of PR
As the HVAC and plumbing industries experience increased competition, Ripley's session will delve into how strategic public relations can enable contractors to differentiate their businesses, fostering trust and credibility within their local markets. Drawing from over two decades of experience, Ripley will emphasize the importance of PR in driving qualified leads and showcasing authentic business leadership.
"Every HVAC contractor needs to deliver exceptional service and effective marketing strategies, but this may not be sufficient to stand out in a competitive landscape," stated Ripley. "PR has the potential to amplify these efforts, providing a credibility level that traditional marketing cannot match. Many professionals in the industry often neglect PR, thus presenting a unique opportunity for those who leverage it effectively."
Key Takeaways from the Session
With her extensive background in public relations for skilled trades, Ripley is recognized as a leading authority in the home services sector. Her book, "Next Level Now," serves as an essential resource for individuals seeking public relations success within their trades.
During the session, Ripley aims to offer actionable insights tailored specifically for HVAC professionals, covering critical topics such as:
- Engaging effectively with local media
- Highlighting community involvement initiatives
- Proactively enhancing business reputation
"The goal is not to be present everywhere, but to establish visibility in areas vital for your business," explained Ripley. "A focused approach to PR can successfully elevate a company's profile, leading to real opportunities for growth and success."
What Does Ripley PR Stand For?
To get deeper insights into Ripley PR, interested parties can learn more about their services or reach out for collaboration. For detailed inquiries, reach out directly at 865-977-1973.
Ripley PR is an award-winning, global B2B public relations agency specializing in home service and building trades, manufacturing, and franchising. Recently honored with the Corporate Livewire Prestige Awards as PR Agency of the Year (2025-2026) and recognized by the Merit Awards as Best Communications/PR Agency (2025), Ripley PR offers a comprehensive suite of services, including crisis management and strategic communications, tailored to meet the needs of their clients.
Additionally, Ripley PR proudly belongs to The Worldcom Public Relations Group, a top-notch coalition of independently owned PR agencies worldwide. This association allows them to provide clients with unparalleled access to seasoned communications professionals. For more information, feel free to visit their website.
Frequently Asked Questions
What will Heather Ripley discuss at the AHR Expo 2026?
Heather Ripley will share PR strategies to enhance visibility and reputation for HVAC contractors.
What is the focus of Ripley's session at the Expo?
Her session will detail how to build community visibility and trust through effective public relations.
Why is PR important in crowded markets like HVAC?
PR helps businesses stand out by enhancing credibility and amplifying marketing efforts.
Are attendees required to pay for attending the session?
No, the session is free for all attendees of the AHR Expo.
How can I contact Ripley PR for more information?
You can call Ripley PR at 865-977-1973 for inquiries or collaboration opportunities.
