The Spectacular Disney Experience at Selfridges
Selfridges and Disney have come together to create an enchanting Christmas celebration featuring a multitude of magical experiences that visitors are sure to cherish. Shoppers will step into a vibrant atmosphere replete with whimsical animations, unique window displays, and exclusive product collections. These delightful offerings can be experienced across Selfridges' locations as well as online. The renowned Oxford Street store will capture the essence of Christmas with a stunning façade transformation that resembles the iconic Disney Castle, reminiscent of the enchanting Sleeping Beauty Castle from Disneyland.
Magical Façade and Evening Light Display
Selfridges' Oxford Street location serves as a focal point for the holiday season, presenting an impressive Disney-themed light and music show each evening. The show, which takes place every 15 minutes from 5 PM to 9 PM, will feature Tinker Bell's pixie dust initiating a breathtaking light display that encompasses over 100 meters of twinkling lights. This dazzling spectacle will include 40 stars and iconic elements such as the Jolly Roger ship from Disney's Peter Pan and Cinderella's carriage, each harmonizing with the enchanting soundtrack of Disney Cinderella. Spectators can expect a grand reveal of a magnificent 11-meter-tall Disney Castle, marking the most significant installation of its kind in decades.
A Legacy of Collaboration
The partnership between Selfridges and Disney dates back to the 1950s, with previous collaborations showcasing characters like Alice in Wonderland and other Disney classics. This rich history has continued throughout the years with iconic displays of Disney characters, making Selfridges a place where the magical universe of Disney and the allure of high-end retail beautifully intertwine.
Enchanting Window Displays
As part of the holiday festivities, twelve stunning windows along Oxford Street will come alive with scenes from beloved Disney classics. Shoppers will delight in hand-painted settings paired with music that seems to capture the essence of each story. Visitors can also interact with Tinker Bell in a whimsical window display that takes inspiration from Peter Pan, creating a magical experience.
Timeless Magic Throughout the Cities
Cities like Birmingham and Manchester will also join the festivities with their own enchanting window displays inspired by Disney’s Lady and the Tramp, Cinderella, and Fantasia. Each display aims to evoke a sense of wonder and nostalgia, making them must-see attractions this holiday season.
Exciting Experiences for All
This winter, Disney's enchanting spirit takes center stage with the return of the all-singing, all-dancing Confetti Spectacle occurring at Selfridges locations in London, Birmingham, and Manchester. The event, featuring Santa Claus and vibrant performances, promises to bring joy to all who attend. Shoppers will also have the opportunity to enjoy live performances by DJs and singers, creating a festive atmosphere that will captivate everyone.
Treats and Special Offerings
During this magical season, enjoy themed afternoon tea at Selfridges' restaurant Dolly's and savor Disney-inspired treats at locations like Medicine Bakery in Birmingham. These delightful offerings are designed to enhance the overall festive atmosphere and immerse shoppers in the magic of Disney.
A Disney Movie Experience at Selfridges
The Cinema at Selfridges is set to screen a carefully curated selection of classic Disney films alongside new releases like Zootropolis 2 and Avatar: Fire and Ash. Along with these films, exciting workshops and live performances from Disney Theatrical Group are anticipated, further enhancing the holiday spirit.
Exclusive Collections Just for You
This season, Selfridges showcases a wide array of gifts, party wear, and exclusive collaborations with over 70 brands. Specially created items that celebrate Disney’s magic will be available just in time for the holidays, including unique designs from renowned brands such as Christian Louboutin, Coach, and Jo Malone, all coming together for this festive celebration.
The Corner Shop: A Unique Offering
Located beneath the stunning façade of the Disney Castle, The Corner Shop features a selection of exclusive Disney-inspired products curated from celebrated brands. It is also showcasing capsule collections by creative designers, allowing shoppers to explore unique and stylish options.
Creative Campaign to Engage Shoppers
In an exciting first, Selfridges and Disney have launched bespoke animations that fans can enjoy across both companies' social media platforms. These animations allow followers to experience Tinker Bell sprinkling pixie dust over various locations, culminating in vivacious festivities at each Selfridges store.
Final Thoughts from Leadership
André Maeder, Selfridges Group Chief Executive Officer, expressed enthusiasm about this collaboration, highlighting how it aims to provide remarkable experiences that create lasting memories during this magical time of year. Claire Terry, Senior Vice President of Disney Consumer Products EMEA, similarly commended the partnership for its creativity and festive spirit, emphasizing the joy and engagement it brings to holiday shoppers.
Frequently Asked Questions
What is the Selfridges and Disney partnership about?
The partnership celebrates the holiday season with unique experiences, exclusive products, and magical displays inspired by Disney.
When can visitors see the light show at Selfridges?
The dazzling Disney-inspired light and music show occurs every evening from 5 PM to 9 PM, happening every 15 minutes.
What locations are involved in the Selfridges and Disney collaboration?
Selfridges locations in London, Birmingham, and Manchester are part of the festive collaboration.
Are there any special treats available during this season?
Yes, visitors can enjoy themed afternoon teas and exclusive Disney-inspired treats at Selfridges restaurants.
Is there a special Disney movie screening at Selfridges?
Yes, Selfridges Cinema will screen classic Disney movies along with new releases throughout the holiday season.
