Exciting New Coastal Getaway Set to Open in 2026
The Luce, a stunning addition to St. Pete Beach's shoreline, is all set to welcome guests starting in March 2026. This stylish hotel boasts 200 accommodations, including chic bungalow studio suites. As part of Marriott's Tribute Portfolio, The Luce promises an experience rich with Floridian charm while celebrating the area's unique culture and laid-back lifestyle. The hotel is a transformation from a classic boutique hotel to an unforgettable coastal retreat.
Exclusive Offers for Marriott Bonvoy Members
To celebrate the launch, The Luce is attracting attention by offering an enticing promotion: 3,000 Marriott Bonvoy points per night for every stay booked. Members can seize this exclusive opportunity by utilizing promo code S2449 when making reservations until March 31st. With so much to offer, it’s an event not to be missed for loyal Marriott guests.
Diverse Dining Experiences at The Luce
Dining at The Luce brings a taste of St. Pete Beach without leaving the property. Guests will discover Sundrop, a coastal-inspired restaurant featuring both indoor and outdoor dining options, renowned for its vibrant brunch and dinner menus. Beyond Sundrop, the Baby Turtle Beach Club establishes a casual atmosphere, offering American coastal dishes that are perfect for beachside relaxation.
Bringing a Culinary Flair to Every Meal
The heart of The Luce, Sundrop, is poised to impress guests with its elevated indoor-outdoor experience. The restaurant features a cozy outdoor cocktail lounge and fire-pit tables, ideal for gathering with friends over drinks. Along with daily happy hours, guests can look forward to weekly rum tastings and a menu filled with delightful dishes, including Gulf seafood towers and innovative entrées like Chilean sea bass complemented by blood orange beurre blanc.
Unparalleled Amenities and Services
Guests at The Luce will relish direct private beach access with complimentary loungers and umbrellas, enhanced by the attentive Beach Butler Service. This service provides thoughtful touches like sunglass cleaning, refreshment delivery, and assistance with personal belongings to ensure a carefree beach day. Additionally, a curated Vacation Amenity Box containing beach essentials will be available for purchase.
Keeping Guests Engaged with Lifestyle Programming
The Luce promises a vibrant lifestyle experience, featuring St. Pete Beach's largest pool, an array of daily activities, and engaging programming such as yoga sessions, live DJ music, and a nightly Sunset Social. Guests can also take advantage of cabanas by the pool, participate in lawn games, work out in the 24-hour fitness center, or shop at the stylish boutique on-site.
Accommodation Options That Cater to Every Need
The guestrooms at The Luce are designed for comfort, featuring plush king or double queen beds, Smart TVs with streaming capabilities, and premium bath amenities in collaboration with renowned Scandinavian brand SACHAJUAN. For an upgraded experience, Bungalow Suites come with exclusive outdoor lounges for sunbathing, while Lanai Rooms offer semi-private seating just steps away from the pool.
Versatile Event Spaces for Every Occasion
For those looking to host events, The Luce provides 14,000 square feet of versatile event space, including a grand ballroom that can accommodate gatherings of up to 200 guests. The outdoor Palm Court and Palm Pavilion offer breathtaking Gulf Coast views, making them ideal backdrops for all celebrations.
Access to Local Attractions and More
The Luce sits conveniently in the heart of St. Pete Beach, providing easy access to local dining, shopping, and the rich cultural scene of Downtown St. Petersburg. Travelers can expect seamless arrivals from nearby airports, making it a truly accessible destination.
With its slated opening in March 2026, The Luce aims to redefine coastal hospitality, encouraging guests to embrace the essence of St. Pete Beach. It’s a vibrant space where every detail is meticulously curated for both relaxation and celebration.
Frequently Asked Questions
What is The Luce's opening date?
The Luce is expected to open in March 2026.
What amenities will be available at The Luce?
Guests can enjoy diverse dining options, a large pool, beach access, and pampering services from Beach Butlers.
How can you earn Marriott Bonvoy points at The Luce?
Booking a stay will grant 3,000 points per night for members who use promo code S2449.
What dining options will be available at The Luce?
The Luce will feature two main dining options: Sundrop and Baby Turtle Beach Club, offering unique culinary experiences.
How can guests engage with local sights from The Luce?
The Luce's central location provides easy access to local attractions and cultural hotspots in Downtown St. Petersburg.