Exhibitus Launches EXstudios for Enhanced Engagement
Exhibitus has introduced EXstudios, an innovative experiential strategy and creative ideation studio aimed at expanding the company's existing capabilities. This new division places a strong emphasis on experiential storytelling and front-end strategy across various marketing channels.
For over three decades, Exhibitus has excelled in delivering exceptional experiential strategies and immersive designs for B2B events, brand activations, and live experiences. With the launch of EXstudios, the company aims to further enhance its focus on engaging audiences outside of the traditional trade show environment.
Located in Los Angeles, EXstudios works closely with Exhibitus' design, fabrication, and execution teams. This collaboration enhances the visibility of the company’s established creative talents, aimed at supporting diverse areas such as entertainment marketing, sponsorship activations, film promotions, and immersive brand experiences. They maintain a rigorous and unified approach throughout the creative process, from concept to final delivery.
Leadership and Vision Behind EXstudios
The leadership of EXstudios falls to Richard Sears, who has taken on the role of Vice President of Experiential at Exhibitus. Sears brings over 15 years of experience in building experiential activations, brand experiences, and integrated marketing campaigns for notable brands and studios including Sphere, Netflix, Amazon Studios, and Marvel Studios.
In a statement by Brad Falberg, President of Exhibitus, he explained how the experiential demands of their clients have changed, prompting them to elevate their support mechanisms. Falberg describes EXstudios as a strategic extension of their longstanding offerings that allows the team to better assist clients in creating impactful brand experiences.
Richard Sears articulated his excitement about leading EXstudios: "Experiential strategy work has typically lived upstream of the build. EXstudios seamlessly integrates both front-of-house ideation with back-of-house execution by offering one team, moving together from ideas into reality." This seamless integration is pivotal for providing clients with cohesive experiences.
Joining Sears at EXstudios is Jennifer Cooper, the Executive Producer. With over 15 years of experience, Cooper has led large-scale experiential programs across various sectors including entertainment, tech, beauty, and finance.
About Exhibitus and Its Mission
Exhibitus stands as a distinguished experiential marketing agency that specializes in strategy, environment design, fabrication, brand activations, innovative engagements, and event measurement programs. Their commitment lies in crafting immersive experiences that captivate audiences and foster meaningful connections, driving both impact and enhancing brand loyalty.
Headquartered in Atlanta, Exhibitus operates additional offices in cities like Boston, Chicago, Los Angeles, Phoenix, New York, and Orlando. The agency has catered to an impressive client base, which includes Acuity, AGCO, ConvaTec, Georgia-Pacific, Delta, Flock Safety, Lexus, Mimaki, Sandvik, Snowflake, Toshiba, and Unifi.
Frequently Asked Questions
What is EXstudios?
EXstudios is a new experiential strategy and creative ideation studio launched by Exhibitus, focusing on enhancing engagement with audiences.
Who is leading EXstudios?
Richard Sears, who has extensive experience in experiential activations and marketing, is the Vice President leading EXstudios.
What services does Exhibitus provide?
Exhibitus offers a variety of services including strategy development, environment design, brand activations, and innovative engagement solutions.
Where is Exhibitus headquartered?
The headquarters of Exhibitus is located in Atlanta, but it also operates in multiple major cities across the United States.
What is the mission of Exhibitus?
Exhibitus aims to craft immersive brand experiences that engage audiences and build lasting connections, driving both impact and brand loyalty.
