The Tile Shop Partners with Morris & Co.
Fans of classic design will be thrilled about the exciting collaboration between Morris & Co. and The Tile Shop. This partnership introduces an exclusive range of new tile designs that beautifully capture the iconic Arts & Crafts style associated with the distinguished British brand founded by William Morris.
Fresh Additions to a Beloved Collection
Since 2021, The Tile Shop has provided tiles inspired by the artistry of Morris & Co., which have quickly grown popular among shoppers. These tiles showcase intricate patterns and superior craftsmanship, with the collection now featuring the retailer’s best-selling patterned tile, Pure Net—a design that truly resonates with customers who value timeless aesthetics.
Classic Designs for Contemporary Spaces
The newest tiles from The Tile Shop offer modern reimaginings of two famous wallpaper patterns created by William Morris: St. James Ceiling, crafted in 1881, and Willow Boughs, which made its debut in 1887. These designs illustrate how traditional motifs can seamlessly blend into today's interiors.
St. James Ceiling
The St. James design is a graceful matte ceramic tile, measuring 8” x 8”, making it ideal for both walls and floors. When arranged in a group of four, they create a stunning floral pattern that enhances any space. Its charm lies in its adaptability, effortlessly complementing various design aesthetics.
Willow Boughs
The tile inspired by the Willow Boughs wallpaper features a glossy 3” x 9” ceramic wall tile, decorated with whimsical willow branch patterns. These tiles lend a natural touch to interiors and can be installed either horizontally or vertically. They work beautifully on their own, or when paired with complementary subway tiles like Hawkdale Pure Chalk for added visual interest.
Insights on the New Designs
Kirsty Froelich, The Tile Shop’s Director of Design, shares her excitement about transforming these iconic Morris patterns into tiles. Customers are drawn to the handcrafted, organic designs that reflect the color palette cherished by William Morris. The new tile designs, rooted in the Arts & Crafts movement's rich heritage, are perfect for anyone looking to elevate their living spaces with aesthetically appealing elements.
Color Choices
The St. James tiles are available in two color options, inspired by hues from the Morris & Co. paint collection. The first is WANDLE RIVER, a stunning blue reflecting the river that supplied water to the original fabric printing operations. The second is FARRINGDON GREY, a cool tone documented in historic records dating back to 1905.
Discovering the Morris & Co. Collection
The Morris & Co. tile range is part of a broader selection of exclusive partnerships established by The Tile Shop, which also includes collaborations with brands like Nikki Chu and Alison Victoria. You can explore all available products on the company's website and at numerous physical store locations nationwide.
About The Tile Shop
Tile Shop Holdings, Inc. (NASDAQ: TTSH) is recognized as a leading specialty retailer in the U.S., offering a wide array of tiles made from natural stone, luxury vinyl, and ceramics. Customers can expect exceptional quality and service within an extensive showroom environment, where a knowledgeable staff is ready to assist. The Tile Shop currently operates 142 stores in 31 states, enhancing the experience for both homeowners and designers.
About Morris & Co.
Founded by influential designer William Morris, Morris & Co. boasts a rich history in design and craftsmanship. This legacy continues through the Sanderson Design Group, which revitalizes classic Morris designs while preserving their original beauty and craftsmanship standards. The brand's archive holds original samples and print blocks, highlighting Morris's lasting impact on design.
Frequently Asked Questions
What new designs are featured in The Tile Shop's latest collection?
The latest collection includes reinterpretations of the St. James Ceiling and Willow Boughs patterns created by William Morris.
How can the new tiles enhance my home decor?
The tiles bring sophistication and beauty, blending traditional designs with modern elements that suit a variety of interiors.
Are these tiles suitable for both walls and floors?
Yes, these tiles are versatile and can be used on both walls and floors, depending on the chosen pattern and style.
Where can I purchase the Morris & Co. Tile collection?
You can find the collection exclusively at The Tile Shop locations and on their online platform.
What makes Morris & Co. tiles unique?
These tiles draw inspiration from historical designs and are crafted with high quality, reflecting the heritage and artistry of the Arts & Crafts movement.
