Celebrating The Joy of Mangos and Fun Partnerships
This summer, the National Mango Board (NMB) is thrilled to announce an exciting initiative in collaboration with the beloved Squishmallows brand. This partnership is all about bringing fresh mangos to fans in an engaging and delightful way.
Discovering Fresh Mangos
The campaign invites fans to explore the delicious world of fresh mangos. Through a multi-faceted approach that includes giveaways, in-store promotions, and interactive digital content, the National Mango Board aims to showcase the nutritious benefits of mangos, encouraging people to include them in their summer activities.
Fun Campaign Activities
With the peak mango season upon us, the collaboration offers numerous opportunities to celebrate this versatile fruit. From refreshing snacks to vibrant smoothies, mangos can enhance summer experiences and create cherished family moments. The campaign seeks to elevate mango consumption as a staple in summer adventures.
Joyful Collaboration
Ramón Ojeda, executive director at the National Mango Board, emphasized the significance of this collaboration, stating, "Mangos bring a wonderful taste experience, and partnering with Squishmallows, a brand known for its fun and appeal, is a perfect match to amplify the enjoyment of summer and peak mango season." This initiative truly embodies the celebration of happiness through the joy of fresh mangos.
Giveaway Opportunities
The campaign will run from mid-June through the end of July, culminating in a nationwide giveaway that offers fans the chance to win unique, limited-edition Squishmallows plush toys. This delightful opportunity coincides with National Mango Day, which is a great time to spread awareness of this delicious fruit.
Engaging Fans with Joy
Sara Rosales Montalvo, SVP of Communications at Jazwares, added, "Squishmallows inspire so much joy, and this collaboration with the National Mango Board is a tasty way to celebrate summer fun." With a collection of over 3,000 Squishmallows, the excitement of finding a new favorite is just as appealing as enjoying fresh mangos.
Connecting with Consumers
The ultimate aim of this campaign is to connect with consumers and promote the nutritional goodness of mangos at retail locations during this vibrant season. Not only will fans be excited about the adorable Squishmallows, but they'll also learn to appreciate the fruit's health benefits.
Engagement through Digital Platforms
To join the fun and enter the giveaway, mango enthusiasts can visit the campaign's dedicated website before the deadline. This provides a seamless way for fans to connect with the brands while indulging in the love for mangos.
Staying Updated
For those eager to stay informed on all the exciting details concerning the National Mango Board and further developments in the mango world, the board encourages following their digital platforms for the latest updates.
About the National Mango Board
The National Mango Board is dedicated to promoting fresh mango consumption across the United States. Supported by assessments from both domestic and imported fresh mangos, their mission is to elevate the fruit from exotics to everyday enjoyment in households nationwide. One serving offers a wealth of nutritional benefits including vitamin C, fiber, and tropical flavor, making it a must-have addition to any meal.
About Squishmallows
First introduced in 2017, Squishmallows has become a beloved brand with popularity extending across age groups. The brand has earned numerous accolades, establishing partnerships with leading companies and remaining present at major events, continually engaging fans across various platforms.
Frequently Asked Questions
What is the main goal of the National Mango Board and Squishmallows campaign?
The goal is to promote the joy and nutritional benefits of mangos while engaging fans with fun giveaways and playful content.
How can fans participate in the mango giveaway?
Fans can enter the giveaway by visiting the campaign's dedicated website before the specified deadline.
When does the mango campaign run?
The campaign is set to run from mid-June through the end of July, coinciding with National Mango Day.
What are the health benefits of eating mangos?
Mangos are rich in vitamins, fiber, and provide a delightful flavor, contributing to a healthy diet.
How did Squishmallows become so popular?
Squishmallows gained popularity through their engaging design, numerous characters, and collaborations with notable brands.
