Exciting Sponsors Drive the 2026 Chicago Auto Show
The 2026 Chicago Auto Show is gearing up to be an exhilarating event with the unwavering support of its sponsors. Key players like Cars.com and ComEd lead the charge, showcasing their commitment to making this year’s show memorable for all attendees. This lineup includes other notable sponsors such as Sim Drive, Drive Chicago, the U.S. Army, and Mattress Firm.
Jim OBrill, senior marketing and sponsorship director of the Chicago Auto Show, emphasizes how these partnerships enhance the overall experience. "The continued support from our sponsors speaks to the strength and reach of the Chicago Auto Show. They play a vital role in creating an engaging environment for attendees and establishing meaningful connections with consumers throughout the event," he states.
Spotlight on Premier Sponsors
Cars.com, an esteemed premier sponsor, holds a prominent position in the show, having a rich history as a partner. They stand out as the official map sponsor, guiding show-goers to find their ideal vehicles. Their presence is amplified through banners displayed throughout the venue, particularly at the Chicago Drives Electric track, where Cars.com serves as an official track sponsor. Visitors can also look forward to the announcement of their “Best of Vehicles” awards for 2026, highlighting exceptional family vehicles in collaboration with Britax, who will unveil a new car seat during the show.
ComEd’s Contributions
ComEd is back as a premier partner and the presenting sponsor of Chicago Drives Electric, further enhancing the show’s focus on electric vehicles. They provide a wealth of resources to help attendees navigate the evolving EV landscape. Their team will be onsite, positioned near the electric vehicle test track powered by ComEd, allowing visitors to explore an electric school bus in the Family Zone and check out an International Altec bucket truck showcased at their booth.
Interactive Experiences for Attendees
Among the star sponsors, the U.S. Army offers engaging interactions through their exhibit. They invite attendees to put their skills to the test with an arcade punching bag machine, compete for the highest score, and spin the prize wheel for a chance to win exclusive Army merchandise.
Drive Chicago’s Supercar Gallery
Drive Chicago enhances the auto show experience as the official partner of the Supercar Gallery, an area devoted to showcasing rare and high-performance cars. This year, they are hosting an exciting contest on their website, giving lucky attendees VIP access to view exotic vehicles closely from prestigious brands like Aston Martin, Lamborghini, Rolls-Royce, and more.
Sim Drive Offers Exciting Racing Experiences
Joining the roster of sponsors is Sim Drive, a mobile racing simulator company that brings a thrilling experience to the Family Zone. With professional-grade racing simulators, participants can immerse themselves in the excitement of motorsport without needing a helmet. Their offerings feature both full-motion platforms and family-friendly static simulators, providing an adrenaline-pumping experience for everyone.
About the Chicago Auto Show
The Chicago Auto Show, inaugurated in 1901, holds the distinction of being the longest-running auto exposition in North America. Produced by the Chicago Automobile Trade Association since 1935, it continues to be a significant event in the automotive calendar. The public show for 2026 is set to occur from February 7-16 at McCormick Place.
Contact Information
For those interested in sponsorship opportunities at the Chicago Auto Show, inquiries can be directed to Jim OBrill, the Senior Marketing and Sponsorships Director.
About the Chicago Automobile Trade Association
Established in 1904 and headquartered in Oakbrook Terrace, the Chicago Automobile Trade Association boasts over 400 franchised new-car dealers and 150 allied members, employing approximately 19,000 individuals in the metropolitan area. They have been pivotal in producing the renowned Chicago Auto Show since 1935.
Frequently Asked Questions
What is the Chicago Auto Show?
The Chicago Auto Show is the nation’s longest-running automotive exhibition, showcasing major developments in the auto industry.
When is the 2026 Chicago Auto Show?
The show is scheduled from February 7 to February 16, 2026, at McCormick Place.
Who are some of the main sponsors of the event?
Major sponsors include Cars.com, ComEd, the U.S. Army, Sim Drive, and Drive Chicago, among others.
What activities are available at the Chicago Auto Show?
Attendees can enjoy interactive exhibits, product showcases, contests, and experiences like racing simulators.
How can one get involved as a sponsor?
Organizations interested in sponsorship opportunities can contact Jim OBrill, the Senior Marketing and Sponsorships Director.
