ODD MOB Set to Headline Monster Energy Up & Up Festival 2025
Monster Energy Up & Up Festival, renowned as the longest-running college music tour, is set to take a thrilling turn as it welcomes breakout electronic music producer Odd Mob to headline its Fall 2025 tour. This exciting announcement builds on the festival's legacy of electrifying performances and remarkable community involvement.
Dive into the Festival's Evolution
As the festival enters its ninth year, it continues to defy expectations. In recent years, thousands of presale tickets have flown off the virtual shelves within just 48 hours, showcasing a fervent anticipation among students, regardless of the absence of specific details such as dates, locations, or guarantees of the event's occurrence. The festival's dynamic landscape also features over 100 student ambassador teams nationwide, who ingeniously utilize guerrilla marketing and influencer strategies to rally their peers and clinch a coveted stop on the tour.
Ambassador Insights
Odd Mob shares his enthusiasm in participating in the festival, citing his desire to break into new college scenes: "For someone who's been DJing as long as I have, it's kind of embarrassing how few colleges I've played in that time. So I'm looking to pump those numbers up... I can't wait to see where we run this thing!" His candid excitement resonates with the vibrant spirit of the festival, which fosters creativity and collaboration among aspiring musicians.
The Innovative Up & Up Experience
Known as the "Final Four of College Music Festivals," the Up & Up chooses to empower campus teams through an exhilarating 48-hour presale campaign. The five schools that sell the most tickets enjoy the opportunity to partner closely with Up & Up’s producers to craft an unforgettable festival experience, complete with local DJ openers and unique content.
This innovative format allows campuses to take ownership of their events. Credit cards only get charged for the winning teams, mitigating financial risks and making the process accessible. Students also have the option to use PayPal, reinforcing the festival's commitment to modern and thoughtful ticketing practices.
Building a Musical Community
A CSU Fullerton student, Johny Steed, reflects: "Joining the Monster Energy Up & Up Festival as an ambassador has proven to be one of the most rewarding experiences of my life. The blend of collaboration, innovation, and community spirit is infectious and attracts a passionate crowd. Winning places on the tour has fostered a strong community among students and locals, creating a vibrant musical ecosystem."
A Model That Works
The Up & Up Festival's structure operates harmoniously on three levels: artists only perform where there is a genuine demand, students acquire invaluable hands-on experience in marketing, event planning, and music, while fans enjoy unforgettable shows at reasonable prices.
Since its inception in Fall 2016, Up & Up has revolutionized the college concert scene by sidestepping traditional programming boards and agents, placing the power in students' hands to decide the ultimate concert locations. As a result, they are not only entertained but also empowered.
Past Winners and Future Growth
Recent institutions that have won the chance to host the festival include Cal Poly and Florida State University, alongside other notable colleges. Each year has seen an increase in student engagement, with winners collaborating to organize exciting events showcasing top electronic artists.
This summer, upcoming enhancements to the festival's collegiate programming will introduce an electrifying NATIONAL PEP RALLY virtual event. This exciting initiative will engage participants from over 200 universities, featuring surprise performances, industry expert speakers, educational workshops, and spirited giveaways.
Get Ready for Fall 2025
The national competition set to launch brings with it a flurry of excitement, as it begins on September 10th at 4 p.m. EST, with festivals organized throughout October and November. College students keen to immerse themselves in the music industry while also earning internship credits can learn more about participation opportunities.
About Monster Energy
Based out of Corona, California, Monster Energy stands at the forefront of energy drink marketing, passionately fostering sports and culture that reflect authenticity. Their commitment goes beyond beverages, promoting lifestyles represented by athletes, musicians, and fans across various genres and events throughout the year.
About Odd Mob
For Australian producer and DJ, Odd Mob, the journey through electronic music continues with no limits in his artistic evolution. Known for his distinctive sound, Odd Mob has established a formidable presence globally, with hits like "Is It A Banger" and collaborations with prominent artists driving millions of streams.
Frequently Asked Questions
Who is Odd Mob?
Odd Mob is an Australian music producer and DJ known for his innovative electronic music creations.
What is the Monster Energy Up & Up Festival?
It is a unique college music festival that empowers students to select venues and artists through ticket sales.
How does the presale competition work?
Students from participating colleges sell tickets, and the top schools win a festival stop to co-host events.
When does the Fall 2025 competition begin?
The competition kicks off on September 10th at 4 p.m. EST.
Where can students apply for internships?
Students can find opportunities to apply for internships through the festival's official website.
