Exciting Collaboration Announced
Arbor Snowboards is thrilled to unveil a strategic partnership with Hydro Flask, a renowned brand known for its high-performance insulated drinkware. This unique collaboration is set to kick off with a limited-edition series of water bottles that will coincide with Arbor's highly anticipated snowboard line.
Partnership Highlights
The exciting new venture will commence in Fall 2025, featuring designs that not only reflect the artistic vision behind Arbor's snowboards but also embody the quality craftsmanship associated with Hydro Flask products. The partnership seeks to celebrate both brands' commitment to performance, sustainability, and the exhilarating lifestyle that comes with snowboarding.
Key Releases in the Lineup
One of the most anticipated products from this collaboration is the special Hydro Flask bottle themed around Arbor's new Rain snowboard, which showcases stunning artwork contributed by renowned artist Ian Rhuter. This initial release will feature Hydro Flask's cutting-edge design paired with Arbor's striking imagery.
Future Releases
The collaboration will also see a second release planned for Fall 2025, as Hydro Flask aligns with the debut of Arbor's new pro model, the Red Pro snowboard. This model is particularly exciting as it will be available in limited quantities at select retailers, making it a coveted item for enthusiasts.
2026 Launch Plans
Looking ahead to Fall 2026, the Red Pro model and its corresponding Hydro Flask water bottle will be launched in full. There is also a special youth model, known as the Red Am, aimed at inspiring younger riders—something that Red Gerard is incredibly passionate about.
Red Gerard's Influence
At the center of this collaboration is Olympic athlete Red Gerard, who is uniquely tied to both brands. As he prepares for the upcoming Olympic Games, this partnership exemplifies the strong support both Arbor and Hydro Flask dedicate towards his journey, emphasizing their commitment to fostering talent in the snow sports community.
Shared Values in Sustainability
Another integral aspect of this partnership is the dedication of both Arbor and Hydro Flask to environmental sustainability. Hydro Flask will join Arbor in supporting the Returning Roots initiative, a program designed to restore native Koa forests in Hawaii, showcasing their mutual responsibility towards a healthier planet.
Availability and Expectations
The initial collaborative product, the Rain water bottle, retails for $44.95 and is now available for purchase. The excitement continues with the upcoming releases, enticing fans of both brands and outdoor enthusiasts alike.
About Arbor Snowboards
Since its inception in 1995, Arbor has focused on blending innovative technology with traditional craftsmanship and ecological responsibility. The brand champions sustainability, providing high-quality products that support snowboard culture while honoring the environment.
About Hydro Flask
Founded in 2009, Hydro Flask has carved a niche as a leader in insulated products, committed to enhancing people's outdoor experiences. Their award-winning designs reflect a passion for quality and sustainability, reinforcing their mission to eliminate single-use plastics.
About Helen of Troy
Helen of Troy Limited, with its diverse portfolio of brands, including Hydro Flask, is devoted to providing innovative consumer products that enhance customer experiences across several categories, including outdoor adventures.
Frequently Asked Questions
What is the main goal of the Arbor and Hydro Flask partnership?
The partnership aims to combine the strengths of both brands in snowboarding and hydration, targeting performance and sustainability in outdoor products.
When will the new collaboration officially launch?
The collaboration is set to launch in Fall 2025, starting with a limited-edition series of Hydro Flask water bottles.
Who is the key athlete associated with this collaboration?
Olympic snowboarder Red Gerard is the primary athlete linked to both brands, helping to promote their shared values and products.
Are there any products already available for purchase?
Yes, the first product, the Rain water bottle, is currently available for purchase for $44.95.
How do the two brands support sustainability?
Both brands prioritize environmental stewardship by participating in initiatives like Returning Roots, aimed at restoring ecosystems and promoting sustainable practices.