Whitestone REIT Partners with The Picklr for New Facility
Whitestone REIT (NYSE: WSR) is set to enhance the active community lifestyle in the Phoenix area with the announcement of The Picklr Cave Creek, a new indoor pickleball facility at Terravita Marketplace. This strategic partnership signifies a move towards promoting health and wellness through sports in a community-centric environment. Residents from North Scottsdale, Carefree, and Cave Creek will find this facility a perfect spot to engage in the increasingly popular sport, pickleball.
The Picklr's Unique Offering
Opening its doors in the second half of 2025, The Picklr Cave Creek will span over 20,000 square feet, featuring eight premium indoor courts tailored to provide an exceptional playing experience. Designed for both seasoned players and newcomers alike, this facility aims to accommodate the demands of the growing community of pickleball enthusiasts. With its climate-controlled environment, players will enjoy a comfortable setting free from the harsh Arizona summer heat.
A Dear Addition to the Community
Founded in 2021 by Austin Wood and Jorge Barragan, The Picklr has emerged as a leader in the indoor pickleball industry. Initially created out of frustration over court availability, the franchise now boasts over 500 locations across North America. With endorsements from sports icon Drew Brees, who joined as a brand ambassador and investor, The Picklr showcases its commitment to excellence and community engagement.
Strategic Importance of the Partnership
Dave Holeman, CEO of Whitestone REIT, articulated the importance of this partnership, stating, "The Picklr not only drives all-day traffic but is also revered as a top-tier facility that encourages community connection." This aligns perfectly with Whitestone's strategy of selecting tenants that add value to their shopping center ecosystem, as demonstrated by their previous collaboration with The Picklr in McKinney, Texas.
Driving Economic Growth
As The Picklr Cave Creek prepares to open, it is expected to foster local economic growth by drawing visitors and boosting foot traffic to the surrounding businesses such as Ace Hardware and First Watch. This not only supports The Picklr’s clientele but also enhances the overall appeal of the Terravita Marketplace, turning it into a substantial economic hub within the community.
The Significance of Pickleball in Community Life
With the rising popularity of pickleball, Whitestone aims to meet the community's needs. COO Christine Mastandrea highlighted the increasing demand for court availability in the fast-paced and health-conscious Phoenix environment, emphasizing that The Picklr will bridge the gap in local facilities. This investment perfectly aligns with Whitestone's mission to enrich the lifestyles of the families and individuals in their markets.
Accessible for Everyone
The facility's strategic location at Terravita, surrounded by premier communities, positions it perfectly to cater to pickleball lovers of all skill levels. The ability to play at convenient times, whether it’s early morning or late evening, makes it more accessible for working professionals and families. Moreover, planned activities including leagues and private lessons will ensure an inclusive community vibe.
Whitestone REIT: A Community-Centered Approach
Whitestone REIT continues to solidify its reputation as a community-focused real estate investment trust, prioritizing open-air retail centers that enhance local lifestyle. With properties in rapidly growing markets such as Phoenix and Dallas, Whitestone is committed to fostering unique experiences not just for tenants but for the surrounding neighborhoods as well.
Commitment to Growth and Engagement
In collaboration with community stakeholders, Whitestone REIT emphasizes the significance of building strong ties within neighborhoods, creating spaces that not only serve socio-economic functions but also foster social interaction and well-being. As the real estate landscape continues to evolve, Whitestone remains dedicated to supporting initiatives that build community resilience.
Frequently Asked Questions
When is The Picklr Cave Creek expected to open?
The Picklr Cave Creek is anticipated to open in the second half of 2025.
What types of activities will The Picklr offer?
The facility will host league competitions, tournaments, clinics, private lessons, and charity events tailored to pickleball lovers.
How many courts will The Picklr feature?
The Picklr Cave Creek will have eight premium indoor courts available for use.
Why is pickleball gaining popularity?
Pickleball is popular due to its accessibility and appealing combination of competitive play and social interaction, attracting players of all ages.
What does Josh Holeman say about The Picklr?
Josh Holeman praises The Picklr for driving traffic to the location and enhancing community connection, fostering a vibrant atmosphere in the Terravita Marketplace.
