CJ 4DPLEX and Marcus Theatres Unveil New SCREENX Locations
The expansion brings exciting 270-degree panoramic auditoriums to Shakopee, Columbus, and the first-ever SCREENX in Illinois.
The Expansion of SCREENX Technology
In a significant development for cinema lovers, CJ 4DPLEX and Marcus Theatres have announced an expansion of their innovative partnership with the introduction of three new SCREENX auditoriums. These theaters will be located at Marcus Southbridge Crossing in Shakopee, Marcus Crossroads in Columbus, and Marcus Addison in Illinois, marking a historic occasion as the first SCREENX location in the Columbus area and a debut in the greater Chicago area.
Strengthening a Successful Partnership
This announcement comes on the heels of the success of the initial SCREENX location at Marcus Ridge Cinema which opened in September 2023. This site has continuously generated impressive box office numbers, reflecting a growing appetite for premium cinematic experiences among audiences.
With the new locations expected to open just in time for the blockbuster summer season, they will also feature luxury recliner seating, further enhancing the moviegoing experience.
What is SCREENX?
SCREENX offers a groundbreaking multi-projection cinema experience, creating a stunning 270-degree panoramic viewing environment. By extending selected scenes onto the side walls of the theater, SCREENX immerses moviegoers in visuals designed to enhance the storytelling experience far beyond what is possible in traditional movie theaters.
Feedback from Leadership
Mark Gramz, President of Marcus Theatres, stated that the positive response to their first SCREENX auditorium gave them confidence in the demand for such advanced technologies. He mentioned, "Our partnership with CJ 4DPLEX highlights our dedication to exciting cinema innovations, and we are thrilled to extend SCREENX to three new markets."
Duncan Macdonald, Senior Vice-President of CJ 4DPLEX America, added, "We’re reimagining the way audiences connect with cinema by elevating their experience in the Midwest. This collaboration with Marcus is set to push the envelope further in the cinematic world, and we're optimistic that these new auditoriums will contribute positively to box office sales."
About CJ 4DPLEX
CJ 4DPLEX is a top-tier cinema technology firm based in Seoul, with offices in Los Angeles and Beijing. The company is known for its advanced film technologies, including SCREENX, 4DX, and Ultra 4DX, enabling cinema-goers worldwide to engage with films in unprecedented ways.
As part of the CJ Group conglomerate, CJ 4DPLEX is affiliated with entertainment leaders such as CJ CGV, recognized as the fifth largest theater chain globally, and CJ ENM, who produced the Oscar-winning film, "Parasite."
About Marcus Theatres
Marcus Theatres, a division of Marcus Corporation, ranks as the fourth largest theater circuit in the U.S., operating 985 screens across 78 locations in 17 states. The company aims to provide heightened cinematic experiences through its brands including Movie Tavern and BistroPlex.
With a commitment to excellence, Marcus Theatres continuously evolves its offerings, adapting to the preferences of moviegoers. For more details, visit their official website and explore their social media channels for the latest updates on their offerings.
Frequently Asked Questions
What is SCREENX technology?
SCREENX is an immersive multi-projection cinema technology that creates a 270-degree viewing experience by extending scenes onto the walls of the theater.
Where are the new SCREENX theaters located?
The new SCREENX auditoriums will open in Shakopee, Columbus, and Addison, Illinois.
When will these new SCREENX locations open?
They are set to open ahead of the summer blockbuster season.
What makes SCREENX unique compared to traditional theaters?
SCREENX provides an all-encompassing viewing experience by wrapping imagery around the audience, unlike conventional theaters that have a single screen.
What other technologies does CJ 4DPLEX offer?
In addition to SCREENX, CJ 4DPLEX offers 4DX, which enhances the movie experience through various sensory effects including motion, wind, and scents.
