Exciting New PEEPS® Flavors for Easter Celebrations Ahead!
The iconic marshmallow brand is back with exciting new flavors and seasonal surprises that are sure to make your Easter celebrations even sweeter!
Easter is the time when families come together to share joyful moments filled with fun traditions and tasty treats. This year, the PEEPS® brand is reimagining those traditions with an amazing lineup of new flavors and delightful collaborations that will make Easter 2026 memorable. As the leading non-chocolate Easter candy brand, PEEPS® is dedicated to infusing happiness and creativity into every celebration.
New Flavors to Enjoy
New to this year’s lineup are the PEEPS® Pop-Tarts™ Frosted Strawberry Flavored Marshmallow Chicks. These playful marshmallow treats bring a unique twist to Easter baskets, inspired by the beloved toaster pastry. For those seeking a little adventure, PEEPS® is introducing Chili Lime Mango Flavored Marshmallow Chicks. Available exclusively at Kroger, these candies blend sweet and tangy flavors for a bold Easter treat. Meanwhile, at Target, the PEEPS® SUNNYD® Flavored Marshmallow Chicks will offer a refreshing burst of citrus that brightens up any basket or seasonal craft.
A Celebration of Creativity
Caitlin Servian, Brand Manager for PEEPS®, mentioned, "There's nothing quite like the joy PEEPS® bring to Easter. Each year, we draw inspiration from the creativity and passion our fans have for the season." By combining innovative flavors with fun partnerships, they aim to enhance connection and turn ordinary moments into joyful celebrations.
Nationally Available PEEPS® Offerings
Here’s what you can expect from PEEPS® this Easter:
- PEEPS® Pop-Tarts™ Frosted Strawberry Flavored Marshmallow Chicks
- Classic PEEPS® Marshmallow Chicks and Bunnies
- PEEPS® Marshmallow Rainbow Pop
- PEEPS® MIKE AND IKE® Flavored Pop
- PEEPS® Giant Bunny Pop
- PEEPS® DR PEPPER® Flavored Marshmallow Chicks
- PEEPS® RICE KRISPIES TREATS® Flavored Marshmallow Chicks
- PEEPS® Cotton Candy Flavored Marshmallow Chicks
- PEEPS® Party Cake Flavored Marshmallow Chicks
- PEEPS® Sour Watermelon Flavored Marshmallow Chicks
- PEEPS® Chocolate Pudding Flavored Marshmallow Bunnies
- PEEPS® Delights™ Marshmallow Chicks Dipped in Milk Chocolate
- PEEPS® Delights™ S'mores Flavored Marshmallow Chicks Dipped in Milk Chocolate
- PEEPS® Delights™ Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate
- PEEPS® Egg Hunt Individually Wrapped Mini Yellow Marshmallow Chicks (18 ct)
- PEEPS® Jelly Beans
Exclusive PEEPS® Products
In addition to the nationally available items, there are exciting products exclusive to select retailers
- PEEPS® SUNNYD® Flavored Marshmallow Chicks (Available only at Target)
- PEEPS® Chili Lime Mango Flavored Marshmallow Chicks (Available only at Kroger)
- PEEPS® Easter Variety 10-Pack (Available only at Sam's Club)
- PEEPS® Tropical Punch Flavored Bunnies (Available only at Dollar Tree)
- PEEPS® Egg Hunt Individually Wrapped Mini Marshmallow Chicks in Assorted Colors (Available only at Walmart in 36ct)
Additional Sweet Treats from Just Born Quality Confections
Just Born Quality Confections, the makers of PEEPS®, are also releasing more delightful offerings for Easter.
- MIKE AND IKE® Mega Mix Jelly Beans
- MIKE AND IKE® Easter Treats
- Just Born® Brand Original Fruit Flavored Jelly Beans
For more creative ideas and delicious recipes for the Easter season, don't forget to visit their official website. Social media enthusiasts can also follow the PEEPS® Brand for more sweet inspiration!
Frequently Asked Questions
What new flavors are available in PEEPS® 2026 collection?
The new collection features flavors like PEEPS® Pop-Tarts™ Frosted Strawberry and Chili Lime Mango.
Are there exclusive PEEPS® products this year?
Yes, certain products are available exclusively at retailers like Target and Kroger.
What types of marshmallow treats does PEEPS® offer?
PEEPS® offers a variety of marshmallow chicks, bunnies, and themed pops in different flavors.
Can I find PEEPS® products nationwide?
Yes, many PEEPS® products are available across the U.S.
Where can I get more recipes and craft ideas for Easter?
Visit the PEEPS® website for a host of recipes and fun craft ideas for the Easter season!
