Introduction to the Partnership
The Audrain Concours Foundation and Audrain Motorsport have officially announced an exciting partnership with Broad Arrow Auctions, a division of Hagerty (NYSE: HGTY). This collaboration establishes Broad Arrow Auctions as the exclusive auction partner for the Audrain Newport Concours & Motor Week and as the presenting sponsor of the Audrain Motorsport Veteran Car Tour, providing attendees with engaging experiences from now until 2028.
Significance of the Agreement
This strategic agreement not only signifies Broad Arrow's commitment to the Northeast collector car market but also places Newport at the heart of its regional strategy. As one of the most significant automotive gatherings in the country, this collaboration enhances the Audrain Newport Concours & Motor Week, a top event that brings together automotive enthusiasts and collectors throughout the year.
Deepening Community Connections
Kenneth Ahn, the President of Hagerty Marketplace and Broad Arrow, expressed the importance of this partnership by stating, "This partnership represents Broad Arrow's continued expansion and a commitment to establishing deep roots in the Northeast collector car market." The collaboration combines Broad Arrow’s market leadership with Audrain's vision of creating inclusive, immersive experiences that celebrate automotive history and culture.
Audrain Newport Concours & Motor Week: A Highlights
Broad Arrow will act as the exclusive auction partner for the prestigious Audrain Newport Concours & Motor Week held every October. During this four-day celebration, a premier collector car auction will take place at the International Tennis Hall of Fame. Additionally, Broad Arrow will also be featured as the presenting sponsor of the highly regarded Audrain Automobile Museum Gala, which is known for its elegance and exclusivity.
World-Class Events at the Auction
Each year, the October event draws collectors, automotive industry leaders, and enthusiasts to Newport's historic Bellevue Avenue, where attendees experience world-class concours judging, unique automotive exhibitions, and a curated auction of exceptional vehicles. This not only establishes the Audrain Newport Concours & Motor Week as a major automotive event in the Northeast but also solidifies its status on the national collector car calendar.
Audrain Motorsport Veteran Car Tour
In addition to the October festivities, the Audrain Motorsport Veteran Car Tour is set for each May. Participants will enjoy a captivating showcase of pre-1916 veteran-era automobiles as they traverse Newport County's picturesque coastal roads. This tour offers a platform to celebrate the pioneering spirit of automotive history.
Expertise and Enthusiasm
Broad Arrow's support as presenting sponsor brings its extensive knowledge and enthusiasm to what many consider one of America's most charming motoring events. This partnership is a testament to the shared dedication of both organizations to elevate collector car culture across all levels of interest.
Committing to Long-Term Success
Nic Waller, President of The Audrain Group, emphasized the vision behind this collaboration, stating, "Together, we're building something enduring—a year-round destination where everyone can engage with the automotive community." The relationship cultivated between Broad Arrow and Audrain aims to enhance Newport's reputation as an essential destination for automotive enthusiasts and collectors.
A Bright Future Ahead
This partnership is set to begin with the 2026 event season and will continue through 2028, with events planned in both spring and fall. This ensures that there will be year-round opportunities for automotive enthusiasts to engage with Audrain and Broad Arrow's exciting programs.
About Audrain and Broad Arrow Auctions
Audrain Concours Foundation and Audrain Motorsport are dedicated to promoting public appreciation for automotive history, design, and culture through outstanding events and educational initiatives. Based in Newport, Audrain continues to produce the renowned Audrain Newport Concours & Motor Week and the Audrain Motorsport Veteran Car Tour, which collectively celebrate automotive excellence.
Broad Arrow Auctions, founded in 2021, has quickly risen to prominence as a leading global collector car auction house. Offering high-quality cars to collectors and enthusiasts, Broad Arrow has expanded its footprint to Europe, showcasing its commitment to the collector car market and enhancing its global presence with iconic events across various prestigious venues.
Frequently Asked Questions
What is the purpose of the partnership between Audrain and Broad Arrow?
The partnership aims to enhance the collector car experience through exclusive auctions and sponsorship of significant automotive events in Newport.
How long will the partnership last?
The collaboration is established to run until 2028, covering key automotive events in both spring and fall each year.
What events are included in this partnership?
This partnership includes the Audrain Newport Concours & Motor Week and the Audrain Motorsport Veteran Car Tour.
Why is Newport significant in the automotive calendar?
Newport has become a premier destination for automotive enthusiasts, hosting major automotive events that celebrate history, craftsmanship, and community.
How can fans of automotive culture engage with these events?
Fans can participate by attending the events, engaging with the auction, and becoming part of the wider automotive community fostered by both organizations.
