22nd Century Group Partners with Smoker Friendly for VLN Products
Smoker Friendly Expands Product Line with Reduced Nicotine Offerings
Launch of VLN Branded Cigarettes
In an exciting development, 22nd Century Group, Inc. (Nasdaq: XXII), a pioneering tobacco products company focused on nicotine harm reduction, has collaborated with Smoker Friendly to introduce a new line of reduced nicotine content cigarettes named Smoker Friendly VLN. This launch marks a significant milestone as it establishes the first-ever VLN partner brand.
Innovative Product Offering
The introduction of both Smoker Friendly VLN and 22nd Century's VLN products is poised to enhance customer choice within the tobacco market. Smoker Friendly will present unique SKUs in flavors like gold and menthol, highlighting the fresh VLN branding concept.
A Strong Partnership Built on Trust
The collaboration is the result of a rewarding relationship spanning over a decade between 22nd Century Group and Smoker Friendly. Earlier this year, they also debuted the Smoker Friendly Black Label cigarette style. The companies are currently working together to secure the necessary state approvals, with shipping anticipated to commence in the upcoming second quarter.
Leadership Perspectives
Larry Firestone, the Chief Executive Officer of 22nd Century, expressed enthusiasm about this strategic partnership: "We are thrilled to welcome Smoker Friendly as our first VLN partner brand. This development is crucial for advancing our VLN presence and will involve a phased rollout as we secure approvals from states. A key aspect will be assessing the sales performance once VLN products line the shelves."
Meanwhile, Terry Gallagher, President and Chief Executive of Smoker Friendly, echoed the sentiment: "Expanding our relationship to feature the VLN lineup under our brand, alongside 22nd Century's rebranded products, is an important move for our partnership's future."
About Smoker Friendly
Smoker Friendly, based in Boulder, Colorado, operates a network of 344 locations across 13 states. The stores encompass various formats, including tobacco shops, cigar lounges, liquor stores, and service stations under several recognizable names such as Smoker Friendly, Tobacco Depot, and others.
A Unique Retail Program
The Smoker Friendly Authorized Dealer Program is a standout feature, offering an extensive private label portfolio that includes industry expertise and the geographical protections which retailers desire, providing them with an alternative to large tobacco contracts.
About 22nd Century Group
22nd Century Group is at the forefront of nicotine harm reduction in the tobacco industry, providing smokers with the ability to regulate their nicotine intake. Their flagship VLN cigarette product is designed to offer a familiar choice for those looking to manage their nicotine consumption.
Innovative Production Capabilities
The company operates a modern facility in Mocksville, North Carolina, with the capability to produce over 45 million cartons of combustible tobacco products annually. Their advanced proprietary tobacco blends utilize patented technologies that allow for a full flavor experience while maintaining a nicotine level reduced by up to 95% compared to traditional cigarettes.
This innovation is critical, establishing 22nd Century Group as the sole producer of low nicotine combustible cigarettes in both the United States and international markets, significantly contributing to public health.
Frequently Asked Questions
What is the main focus of 22nd Century Group?
22nd Century Group aims to reduce nicotine consumption and provide smokers with control over their nicotine intake through innovative products.
What new products were announced with Smoker Friendly?
The new products include Smoker Friendly VLN branded reduced nicotine content cigarettes and 22nd Century’s VLN offerings.
When can we expect these products to hit the shelves?
The companies are working towards state approvals, with a shipping target set for the second quarter of the upcoming year.
What is the significance of the partnership with Smoker Friendly?
This partnership marks the launch of the first VLN partner brand, expanding the product portfolio of both companies.
Where are Smoker Friendly stores located?
Smoker Friendly operates 344 stores across 13 states, including various tobacco and retail outlets.
