Indulge in Summer with New Flavors from FatBoy Ice Cream
Get ready for a delightful summer as FatBoy Ice Cream introduces four irresistible new flavors that will make your taste buds dance with joy. Known for its iconic ice cream sandwiches, FatBoy is taking a bold step forward with its first-ever national advertising campaign, embracing a motto that celebrates being thick and creamy without apology. With a cheerful proclamation of indulgence, FatBoy promises to bring fun back to the freezer aisle this season.
Flavorful New Offerings
New Lineup of Ice Cream Flavors
The latest creations from FatBoy are sure to derail your willpower in the best possible way. Here’s a peek at the new flavors you can find:
- Cinnamon Churro Ice Cream Sandwich: Indulge in the delightful combination of real FatBoy Vanilla ice cream with a luscious caramel core, nestled between two delicious cinnamon churro cookies.
- Hot Fudge Brownie Ice Cream Sandwich: Experience the thick FatBoy Vanilla ice cream paired with a gooey hot fudge center, all sandwiched between two chewy chocolate brownies.
- Mint Cookies & Cream Ice Cream Sandwich Pop: Enjoy a full FatBoy Mint ice cream sandwich, dipped in chocolate coating and generously coated in crunchy cookie bits, served on a stick.
- Birthday Cake Ice Cream Sandwich Pop: Treat yourself to a FatBoy Birthday Cake ice cream sandwich, enveloped in creamy white frosting and festive sprinkles, perfectly crafted for summer celebrations.
Pricing and Availability
FatBoy's new offerings are set to retail at approximately $5.99 per package for ice cream sandwiches (six packs) and sandwich pops (four packs), although prices may vary depending on the retailer's discretion.
Company Vision and Advertisement Campaign
Russell Stokes, CEO of Casper's Ice Cream, which owns the FatBoy brand, shared the company's essence: "FatBoy is about leaning into joy—real joy—with zero filters and absolutely no substitutions. It's time we celebrated the quality and fun of our ice cream sandwiches." FatBoy is crafted with love and dedication, producing over 500,000 ice cream sandwiches each day, with more than 130 million being enjoyed every year!
This summer's unveiling is supported by a collaboration with TDA Boulder, marking the launch of the national ad campaign aptly named "America's #1 Ice Cream Sandwich." The campaign serves as a nostalgic reminder of what makes FatBoy unique, contrasting itself cheekily against other brands. FatBoy is unapologetically delicious and stands apart in the ice cream market.
Exciting Campaign Launch
Beginning now, FatBoy Ice Cream will roll out engaging content through various channels including digital, print, and CTV platforms like Disney and Hulu. Expect amusing and high-energy advertisements that highlight FatBoy's playful spirit. Social media handles on platforms like Meta will further amplify the fun.
Find your FatBoy Ice Cream
Locate your favorite FatBoy treats at local retailers or online and join the vibrant conversation on social media, with exciting content available on Instagram and TikTok.
About FatBoy and Casper's Ice Cream
FatBoy Ice Cream is an iconic American brand cherished for its thick, creamy ice cream products. As part of the family-owned Casper's Ice Cream, which boasts nearly a century of experience, FatBoy continues to uphold its legacy of quality ingredients and beloved recipes. Casper's strives to innovate while resisting the dilution of its original charm.
Frequently Asked Questions
What new flavors has FatBoy Ice Cream released?
FatBoy has introduced four new flavors for summer: Cinnamon Churro, Hot Fudge Brownie, Mint Cookies & Cream Pop, and Birthday Cake Pop.
Where can I buy FatBoy Ice Cream products?
You can find FatBoy Ice Cream at local retailers and through various online platforms.
What is the average retail price for FatBoy's new offerings?
The new ice cream sandwiches and pops are priced around $5.99 per package, but retail prices may vary.
Who is the CEO of FatBoy Ice Cream?
Russell Stokes is the CEO of Casper's Ice Cream, the parent company of the FatBoy brand.
What is the mission of FatBoy Ice Cream?
FatBoy aims to provide joy and indulgence with its thick, creamy ice cream products, celebrating the fun of ice cream without any substitutions.
