Pioneering Partnership for Tennessee Athletics
ATLANTA, July 18, 2025 - The University of Tennessee Athletics has embarked on an extraordinary new chapter by officially partnering with the Vol Network and Gray Media. This innovative agreement highlights WVLT in Knoxville, WSMV in Nashville, and WMC in Memphis as the Official Television Stations of the Tennessee Volunteers, setting the stage for expanded visibility and engagement for local audiences.
Expansion of Coverage through Tennessee Valley Sports Network
With the launch of the Tennessee Valley Sports Network (TVSN), the agreement focuses on the three largest markets in Tennessee, with aspirations to eventually include Chattanooga and Jackson. TVSN is set to offer viewers locally produced sports and entertainment content at no charge. Fans can anticipate over seven hours of exclusive programming dedicated to Tennessee Athletics, including a new football pre-game show debuting this fall. "Volunteer Gameday" will commence live broadcasts two hours prior to kickoff from Neyland Stadium and various away games, featuring notable personalities like Mike Keith, Brittany Tarwater, and Heath Shuler.
A Vision Realized for Volunteer Fans
Jasmine Hardin, Gray’s Regional Vice President and WSMV General Manager, expressed her excitement about this long-awaited vision becoming a reality. This partnership not only enhances the visibility of Tennessee sports across the state but also aims to elevate the overall media presence for one of collegiate sports' most passionate fan bases.
Benefits for the Volunteer State
This collaboration enables Tennessee Athletics to reach audiences in all three major divisions—East, Middle, and West Tennessee—through Gray’s extensive media outlets. Bruce Austin, the General Manager of WVLT, emphasized how this partnership strengthens their longstanding connection with the University of Tennessee and highlights their commitment to delivering comprehensive content about Tennessee's athletic programs. Regular insights and analyses from prominent Volquest personalities will further engage fans with in-depth coverage of athletic events.
Commitment to Quality Programming
Alicia Longworth, the Tennessee Deputy Athletics Director and Chief Marketing Officer, reaffirmed their commitment to connecting with fans throughout the Volunteer State. The unique programming designed under this initiative promises to offer exclusive content year-round, spotlighting the ‘Voice of the Vols,’ Mike Keith, and much more.
Introducing Volunteer Gameday
Brandon Parks, Vice President and General Manager of the Vol Network, expressed enthusiasm for launching Volunteer Gameday as part of the strategic collaboration. This show, originating from game sites, allows for a unique glimpse into the vibrant atmosphere on the UT campus before kick-offs. He added that this partnership equips them with greater visibility across multiple markets and enhances their efforts in serving fans, marking an exciting new phase for Tennessee athletics on television.
Duration of the Partnership
This groundbreaking partnership is set to thrive until June 2028, further enhancing the engagement and media presence of Tennessee Athletics. The Vol Network, operating under Learfield, holds exclusive multimedia rights for Tennessee Athletics, managing numerous sponsorship agreements on behalf of the athletics department.
About Gray Media
Gray Media, Inc. (NYSE: GTN) stands at the forefront of multimedia innovation, operating as the largest owner of prominent local television stations across the United States. Their reach spans 113 television markets, connecting with approximately 37 percent of American households. The company is committed to delivering high-quality content and producing impactful digital marketing strategies for clients.
Gray Media Contact Information
Sandy Breland, Executive Vice President and Chief Operating Officer, 404-266-8333
About the University of Tennessee
Established in 1794, the University of Tennessee has grown into a prestigious athletic department known for its vibrant sports culture. With a rich history, the Volunteers and Lady Volunteers represent the vibrant spirit of the institution, garnering numerous championships and accolades both on the field and in academia.
University of Tennessee Contact Information
Jason Baum, Executive Associate Athletics Director of Brand Advancement / Chief Communications Officer, 201-966-6338
About Learfield
Learfield is the paramount media and technology company empowering college athletics, facilitating brand growth, and enhancing fan engagement. The organization upholds valuable connections with thousands of collegiate institutions and brand partners, creating enriching experiences for sports enthusiasts.
Learfield Contact Information
Brandon Parks, Vice President / General Manager – The Vol Network, 865-212-3670
Frequently Asked Questions
What is the main goal of the partnership between Gray Media and Tennessee Athletics?
The main goal is to provide enhanced coverage and content of Tennessee Athletics to local audiences across the state through the new Tennessee Valley Sports Network.
What programming can fans expect from this partnership?
Fans can expect over seven hours of exclusive programming, including a new football pre-game show titled Volunteer Gameday airing live prior to games.
How long will the partnership last?
The partnership is set to continue through June 2028, allowing for sustained content development and engagement with fans.
Who are the key figures involved in this initiative?
Key figures include Mike Keith, Brittany Tarwater, Heath Shuler, and Jasmine Hardin, who are integral to the partnership's success.
How does this partnership benefit Tennessee athletics?
This partnership enhances Tennessee athletics’ visibility across the state, providing fans with comprehensive coverage and unique content to engage with their sports programs year-round.
