Aaron's Rejoins the NASCAR Community
Aaron's is thrilled to announce its return to the NASCAR fold, partnering with Front Row Motorsports (FRM) for an exhilarating multi-race collaboration. As a well-known lease-to-own retailer, Aaron's takes pride in its longstanding history with NASCAR and is eager to reignite that connection in the upcoming season.
Strategic Partnership Details
This new venture features sponsorship of drivers Todd Gilliland and Zane Smith, who will be driving the Ford Mustang Dark Horse cars provided by FRM. With a rich legacy and nearly 1,200 stores throughout North America, Aaron's is set to showcase its brand in a thrilling environment that matches its spirit.
Meet the Drivers
Todd Gilliland, known for his determination and passion, will be behind the wheel of the No. 34 Ford Mustang Dark Horse Team, while Zane Smith will pilot the No. 38 Ford Mustang Dark Horse Team. Their competitive spirit reflects the ethos of Aaron's, making this partnership an exciting alliance.
Aaron's Goals for the Season
Aaron's aims to create lasting engagement with fans while enhancing its brand visibility throughout the racing season. The season is anticipated to open with a bang at the Atlanta Motor Speedway, where anticipation is high for both drivers. This partnership not only strengthens their return to the series but also aims to inspire fans who resonate with the Aaron's brand.
Drivers' Insights on the Upcoming Season
Todd Gilliland expressed his excitement to team up with Aaron's, stating, "I can't wait to hit the track with Aaron's. They are one of the most recognizable brands in the history of NASCAR, and I'm super excited to represent that legacy on the track this year." His enthusiasm is reflected in his past performances and his eagerness to bring Aaron's back to the forefront of racing.
Looking Forward to the Races
As Aaron's embarks on its journey through the NASCAR Cup Series, Zane Smith shared his excitement, noting, "I'm really excited to be a part of Aaron's next chapter in NASCAR. They’ve been one of the most recognizable brands in the history of the sport, and I can't wait to have them on the 38 car throughout the 2025 season." His sentiments highlight the team’s shared vision for success and brand promotion.
Full Race Schedule
The Aaron's racing season will commence on February 23rd at the Atlanta Motor Speedway, where Todd Gilliland makes his highly anticipated debut. Following this, Zane Smith will continue the team’s efforts in a total of seven NASCAR Cup Series races.
The upcoming races for Aaron's include:
- No. 34 Aaron's Ford Mustang Dark Horse
- 2/23 - Atlanta Motor Speedway
- No. 38 Aaron's Ford Mustang Dark Horse
- 3/9 - Phoenix Raceway
- 3/16 - Homestead-Miami Speedway
- 4/13 - Bristol Motor Speedway
- 6/28 - Atlanta Motor Speedway
- 7/27 - Indianapolis Motor Speedway
- 8/23 - Daytona International Speedway
- 11/2 - Phoenix Raceway
Aaron's highly anticipated return to NASCAR brings renewed energy and commitment from the brand, aiming to capture the attention of fans and enthusiasts alike. With the right mix of passion and strategy, Aaron's is all set to make its mark in the racing arena once again.
About Aaron's
Founded on principles of customer satisfaction, Aaron's provides a unique shopping experience with options for lease-to-own or retail purchases. The company remains committed to delivering quality home goods including appliances, electronics, and furniture through its extensive network of stores in the U.S. and Canada.
About Front Row Motorsports
Front Row Motorsports (FRM), a winning organization in the NASCAR Cup and Craftsman Truck Series, is known for its competitive teams. Established in 2004 by Bob Jenkins, FRM has made waves in the racing community, demonstrating a commitment to excellence and continuous improvement.
Frequently Asked Questions
What is the significance of Aaron's return to NASCAR?
Aaron's return signifies a rejuvenation of its long-standing relationship with NASCAR, bringing excitement to fans and the racing community.
Who are the drivers representing Aaron's in NASCAR?
Todd Gilliland and Zane Smith will represent Aaron’s in the NASCAR Cup Series.
When does the racing season kick off for Aaron's?
The season kicks off on February 23rd at Atlanta Motor Speedway.
How many races will Aaron's participate in this season?
Aaron's will participate in a total of seven NASCAR Cup Series races throughout the season.
Where can fans watch the races?
Fans can watch the races live on FOX or listen via the Performance Racing Network and SiriusXM channel 90.
