Exciting Collaboration Between Two Iconic Brands
Bon Bon Bum® and Tajín® have teamed up to create a delightful new candy experience that is sure to enliven your taste buds. These two beloved brands have combined their unique offerings to introduce a lollipop that is unlike anything you've ever tasted.
A Unique Flavor Combination
Branded as "The Mix That Hits," the new Bon Bon Bum® x Tajín® lollipops offer a tantalizing blend of juicy watermelon and tropical passion fruit, enhanced by Tajín's signature chile-lime zest. This flavor fusion creates a perfect balance of sweet and tangy, thus delivering an interactive snacking experience.
Indulge in a Two-in-One Treat
Each pop is not just a lollipop; it's filled with gum and comes with a convenient pouch of Tajín. This innovative design invites fans to dip, lick, and enjoy the vibrant flavors. It’s the ideal snack for all occasions, be it festive parties or fun piñata celebrations. The experience is all about sharing joy with friends and family.
A Message from the Brands
Remarking on this exciting collaboration, Mauricio Escobar, VP of Marketing at Colombina, expressed, "This collaboration centers on flavor innovation and the celebration of cultural elements. By merging our iconic lollipops with Tajín's bold seasoning, we are crafting an unforgettable candy experience for our fans."
Creative Flavor Pairing
Haydeé Fernández, Director of Alliances at Tajín USA, also shared her enthusiasm, stating, "Our fans enjoy Tajín on everything from fruits to drinks and now candy. This partnership not only celebrates that creativity but also introduces lollipops in an exciting new way, inspired by the rituals our fans share on social media." Their collaboration truly encapsulates a sense of community and shared enjoyment.
Availability and Community Engagement
The Bon Bon Bum® x Tajín® 20 count packs are already available at a selection of retailers and online for a price of $11.99. Consumers are encouraged to participate in the fun by documenting their unique dip-and-lick creations using the hashtag #MyWayToTajinIt and tagging both brands on social media.
About Tajín
Industrias Tajín is a leading name in both Mexico and the United States, famous for its premium chile products. With a history dating back to 1985, Tajín has expanded its reach to over 65 countries, offering the ideal combination of mild chile peppers, lime, and sea salt. Since its American debut in 1993, the brand has continued to grow, making waves in both Central American and European markets by 2006.
About Colombina
Colombina S.A. boasts an impressive 95 years in food production, renowned for its commitment to delivering exceptional products globally. The company specializes in 20 diverse food categories and is recognized for quality and value, making its products accessible to everyone. Bon Bon Bum, introduced in the 1970s, is more than just a candy; it is an iconic brand that sells over 2 billion units each year across more than 70 countries.
Frequently Asked Questions
What makes the Bon Bon Bum® x Tajín® lollipops unique?
The lollipops combine juicy watermelon and passion fruit flavors with the zesty kick of Tajín's chile-lime seasoning, making them a delicious snack.
How can I participate in the flavor experience?
You can share your dip-and-lick creations on social media using the hashtag #MyWayToTajinIt while tagging both brands for a chance to join the fun!
Where can I purchase these lollipops?
The Bon Bon Bum® x Tajín® lollipops are available at select retailers and online for $11.99, so you can easily find them near you.
What do the brands hope to achieve through this collaboration?
They aim to innovate flavors while celebrating cultural creativity, providing a unique candy experience that resonates with their fans.
What is the history behind Tajín®?
Tajín was founded in 1985 and has since become a leader in chile products, known for its perfect blend of flavors that has captivated consumers globally.
