HOYTS Cinemas Introduces First SCREENX Theater
Melbourne Central, HOYTS Flagship Cinema, will Feature the 270-Degree Panoramic SCREENX Auditorium
CJ 4DPLEX, a leader in premium film formats and innovative cinema technologies, has partnered with HOYTS Cinemas to introduce the very first SCREENX auditorium at Melbourne Central. This exciting venture was unveiled at a renowned trade show for the cinema exhibition industry.
SCREENX redefines the traditional movie experience by extending visuals onto the side walls of the auditorium, creating a captivating 270-degree panoramic display. This immersive format elevates key scenes with unique visual elements that provide audiences with an unparalleled cinematic journey.
The upcoming SCREENX auditorium, set in the heart of a bustling shopping center, marks a significant milestone as the first of its kind in the area. This addition is part of HOYTS' extensive refurbishment project, enhancing their 11-screen cinema complex that is already a popular choice for premium cinema, events, and group gatherings. Equipped with HOYTS' signature recliner seats, the SCREENX auditorium is designed with comfort and cutting-edge visuals in mind.
Don Savant, Chief Business Officer of CJ 4DPLEX, expressed excitement about the collaboration, stating, "We are thrilled to partner with HOYTS Cinemas for their inaugural SCREENX auditorium. This collaboration allows us to showcase our unique premium formats exclusively in theaters in Melbourne."
Damian Keogh, CEO and President of HOYTS Group, shared his enthusiasm as well: "Bringing SCREENX to Melbourne is an exciting step in redefining the cinema experience. It underscores our dedication to innovation and providing audiences with diverse experiences. As today's moviegoers seek immersive stories, the launch of HOYTS' first SCREENX experience showcases our commitment to offering exceptional cinema adventures. Partnering with CJ 4DPLEX allows us to enhance the movie-going experience further."
CJ 4DPLEX and HOYTS are focused on expanding their top-tier cinema offerings across the region. HOYTS, being the largest single-branded cinema chain in the region, will launch this groundbreaking SCREENX by the upcoming holiday season, perfect for families and movie lovers alike. This new auditorium will feature a 50-foot-wide screen and luxurious recliner seating that guarantees an extraordinary cinematic experience.
SCREENX is poised to attract attendees with some of the year's most anticipated blockbusters, including popular titles that fans are excited about. The immersive experience promises to transform the way audiences engage with film, heightening emotional connections with stories.
About CJ 4DPLEX
CJ 4DPLEX is a pioneering cinema technology enterprise headquartered in Seoul, with additional offices around the globe. The company specializes in innovating film technologies for theaters worldwide with its notable formats like SCREENX and 4DX, allowing audiences to view films in groundbreaking ways.
Located in the heart of cinematic innovation, CJ 4DPLEX is part of the larger CJ Group, which encompasses influential companies in the entertainment sector, including the well-known CJ CGV theater chain and CJ ENM, the creators behind award-winning films, including the critically acclaimed "Parasite".
SCREENX stands out as the world’s premier multi-projection cinema technology, inviting viewers into a 270-degree field of view that enriches their experience by expanding visuals beyond traditional movie frames. With over 435 SCREENX auditoriums operating in 40 countries, this technology offers an engaging way for audiences to interact with films.
4DX combines the magic of cinema with sensory elements to enhance the viewing experience through movements, vibrations, and simulated environmental effects that complement the on-screen action. With more than 775 4DX auditoriums globally, audiences can enjoy films with a multi-sensory twist.
About HOYTS
Since the establishment of their first cinema, HOYTS has evolved into a leading entertainment company worldwide, currently managing more than 500 screens and boasting over 60,000 seats across its network. Now recognized as the largest single-brand movie exhibitor in the region, HOYTS remains committed to providing unparalleled cinema experiences and innovative entertainment. For more details, explore their offerings.
Frequently Asked Questions
What is the SCREENX format?
SCREENX is a multi-projection cinema technology that extends the film display onto the side walls of the auditorium, creating an immersive panoramic view.
Where is the first SCREENX theater by HOYTS located?
The first SCREENX theater by HOYTS is set to open at Melbourne Central.
When will the SCREENX auditorium open?
The SCREENX auditorium is scheduled to open in time for the holiday season.
What are the benefits of watching films in SCREENX?
Watching films in SCREENX enhances the cinematic experience by providing a 270-degree view, immersing viewers directly into the film’s story.
What can we expect from HOYTS in the future?
HOYTS plans to continue expanding its premium cinema offerings and bringing innovative formats to audiences.
