Blue Diamond's Nutty Cruiser™ Takes Almonds to the Streets
Recently, Blue Diamond Growers has introduced an innovative approach to snacking with its delightful creation, The Nutty Cruiser™. Ahead of National Almond Day, this custom-made snack vehicle embarks on a mission across the United States to promote the irresistible flavors of almonds. The Nutty Cruiser™ will serve as a mobile hub for almond enthusiasts, aiming to share one million samples of their delicious creations.
The Vision Behind The Nutty Cruiser™
Maya Erwin, the Vice President of Marketing and Innovation at Blue Diamond, shared the inspiration behind this unique project: "With the Nutty Cruiser™, we reached for a vibrant and engaging way to showcase our almond products. Our team is deeply passionate about almonds and we seek to spread that joy through our 'Bring Your Flavor' tour." This initiative not only highlights their commitment to flavor but also enriches the community.
Tour Schedule and Activities
The Nutty Cruiser™, crafted with love in Dallas, Texas, is set to travel to major cities throughout the upcoming year, including Sacramento, Los Angeles, New York City, and many others. Each destination will transform into an interactive playground filled with delicious activities designed for all ages. Families can expect an almond launcher that playfully distributes snacks along with the fun games such as 'Guess That Flavor' and 'Almond-hole,' reminiscent of cornhole.
By engaging with fans on social media under the hashtag #BringYourFlavor, visitors to these events will not only enjoy unique almond experiences but also stand a chance to win exciting prizes, including a year’s supply of Blue Diamond almond snacks.
The Craftsmanship of The Nutty Cruiser™
The creation of this whimsical almond mobile was no small feat, requiring over 1,150 hours of labor. This transportable funhouse is an essential component of Blue Diamond's bold marketing strategy, focusing on surprising consumers with unexpected flavor inclusions and pop-up experiences throughout the calendar year.
Celebrating National Almond Day
To kick off the tour, The Nutty Cruiser™ will debut during a special pop-up event on National Almond Day. Open to the public, the event takes place at a lively venue where attendees can be among the first to witness this fun vehicle in action while tasting a range of almond-based snacks, including new innovative flavors.
In celebration of National Almond Day, Blue Diamond is also organizing a flash sale exclusively on their products available through online platforms. By using the promotional code, fans can enjoy discounts on a variety of products on this special day.
About Blue Diamond Growers
Established in 1910, Blue Diamond Growers stands as the world’s leading almond processor and marketer. Representing about 3,000 California almond farmers, this farmer-owned cooperative has significantly contributed to the global almond industry. With a workforce of over 1,600 individuals, Blue Diamond is dedicated to delivering high-quality almonds, almond ingredients, and branded products worldwide, ensuring that everyone can enjoy the delightful taste and health benefits of almonds.
Frequently Asked Questions
What is The Nutty Cruiser™?
The Nutty Cruiser™ is a custom-made snack vehicle created by Blue Diamond Growers to promote almond-based snacks across the U.S.
When does the tour start?
The Nutty Cruiser™ tour is set to commence on National Almond Day, which is celebrated on February 16.
What can attendees expect from the tour events?
Attendees can look forward to fun games, free almond sampling, and opportunities to win prizes at each event.
How can I participate in the National Almond Day sale?
On National Almond Day, you can use a special promo code online to receive discounts on various almond products.
Where can I find more information about Blue Diamond Growers?
For the latest updates and information about products, you can visit Blue Diamond's official website.
