Mo’ Bettahs Takes a Strategic Leap Forward
Mo’ Bettahs, known for its authentic Hawaiian plate lunches, has made headlines with its recent decision to sell a majority stake to private equity firms Blue Marlin Partners and Trive Capital. This strategic move marks an exciting chapter for the fast-casual dining concept, which has been serving up delicious Hawaiian cuisine since its inception.
Founders' Journey and Growth Story
Founded by brothers Kimo and Kalani Mack in 2008 in Utah, Mo’ Bettahs started as a humble venture by two city bus drivers with a passion for cooking. The brand has evolved significantly, expanding from six to 56 locations across seven states, a testament to the hard work and culinary expertise of its founders.
Support from Crewe Capital and Savory Fund
In 2017, Mo’ Bettahs partnered with Savory Fund and received guidance from investment banking firm Crewe Capital. The combination of operational excellence and financial backing allowed Mo’ Bettahs to flourish, achieving impressive sales growth year after year. According to Mike Bennett, Managing Partner of Crewe Capital, the partnership paved the way for further growth under the new ownership.
Community and Cultural Impact
This brand is more than just a restaurant; it's a cultural experience that brings the Aloha spirit to every meal served. The Mack brothers express their gratitude to their partners, Andrew and Shauna Smith, and emphasize the importance of maintaining their heritage throughout their rapid growth. They describe their journey as rewarding and unexpected, filled with the joy of sharing Hawaiian cuisine with more communities.
Plans for the Future
The leadership at Mo’ Bettahs is confident that the partnership with Blue Marlin Partners and Trive Capital will unlock new opportunities for even greater expansion. CEO Rob Ertmann, who joined the team in 2021, points out that while the company has doubled in size during his tenure, the core values and essence of the brand remain intact.
The company is excited about its future, focusing on serving authentic Hawaiian food to a wider audience. Their commitment to quality and community engagement will play a crucial role as they strive to increase their presence and continue to build a strong customer base.
Achievements and Customer Loyalty
Over the past few years, Mo’ Bettahs has built a loyal customer following, boasting nearly 500,000 subscribers in its loyalty program. With a remarkable 178% growth in revenue within three years, Mo’ Bettahs has established itself as a formidable player in the fast-casual dining sector.
A Message from the Founders
Kimo and Kalani's heartfelt message highlights their journey from bus drivers to restaurateurs, affirming their dedication to sharing good food and spreading “da aloha”. Their story is an inspiring example of how passion and perseverance can lead to remarkable success in business.
About Crewe Capital
Crewe Capital specializes in investment banking, securities, and mergers and acquisitions, catering to a range of clients, including corporations and family offices. The firm prides itself on facilitating growth and navigating the complexities of investment landscapes, ensuring that businesses can thrive in competitive markets.
About Mo’ Bettahs Hawaiian-Style Food
With a commitment to bringing authentic Hawaiian flavors to the mainland, Mo’ Bettahs continues its expansion while offering catering services alongside dine-in and takeout options. Their mission remains steadfast as they aim to delight customers with delicious meals that reflect their cultural heritage.
Frequently Asked Questions
What is Mo’ Bettahs?
Mo’ Bettahs is a fast-casual dining concept that specializes in authentic Hawaiian plate lunches, founded by Kimo and Kalani Mack in 2008.
Who did Mo’ Bettahs partner with recently?
Mo’ Bettahs recently sold a majority stake to Blue Marlin Partners and Trive Capital to facilitate further growth and expansion.
How many locations does Mo’ Bettahs currently have?
The brand has grown to 56 locations across seven states, increasing rapidly from its original six locations.
What awards has Mo’ Bettahs won?
Over the years, Mo’ Bettahs has received multiple awards, recognizing its quality and customer service in the fast-casual dining industry.
What is the vision for the future of Mo’ Bettahs?
Mo’ Bettahs aims to expand its reach, sharing authentic Hawaiian cuisine with new communities while maintaining its commitment to quality and cultural appreciation.
