Exciting Georgian Wine Events Kick Off in the U.S. This Fall
The 2025 campaign executes a series of media, trade, and consumer events to support the category's sustained growth in the US.
Wines of Georgia, the organization representing the wines of Georgia, is initiating its campaign focused on promoting Georgian wine and celebrating its long-held traditions. This upcoming segment features a variety of engaging activities planned not only for media and trade professionals but also for consumers across the U.S.
As highlighted by the National Wine Agency, the previous year saw a remarkable growth in Georgian wine exports to the U.S., which increased by 27% in volume and 32% in value. This surge is largely attributed to increasing consumer interest in unique grapes and rich, historic winemaking methods found only in Georgia. The excitement this year is palpable, with Wines of Georgia engaging a wide audience through strategic initiatives, high-profile tasting events, and educational programs.
“This year has offered us incredible opportunities to engage with new audiences while deepening discussions about Georgian wines,” stated Tamta Kvelaidze, Head of Marketing & PR at the National Wine Agency. “From connecting with culinary leaders to conducting immersive tastings, our mission is clear: to narrate the story of Georgia through its indigenous grapes and remarkable wines to as many people as possible across the U.S.”
Among the highlights is the organization's participation as one of the largest regional sponsors at TEXSOM, which takes place over several days, featuring lunches and showcasing numerous wine styles across multiple sessions at the grand tasting. Following this significant gathering, Wines of Georgia will present their third annual Grand Tasting and Masterclass designed for press, trade, and consumers.
This event is set for a day of exploration in Los Angeles, where attendees will have the opportunity to discover over 100 distinct wines from various producers. This showcases a range that encompasses reds, whites, ambers, rosés, and sparkling wines. It’s an enriching day filled with educational elements, including masterclasses and tastings hosted by notable figures such as Phil Rosenthal, who will share insights into Georgian wine and food culture.
The consumer session with Rosenthal, stemming from his experiences shared in his hit series, promises to be a highlight. It offers fans a deeper understanding of Georgian culinary traditions and will set the stage for further appreciation of the incredible offerings from the region.
The campaign also fosters the participation of U.S. wine importers at these events, allowing them to highlight their portfolios of Georgian wines. By actively participating at no cost, importers can tell their brands' stories and create meaningful connections with a target audience of wine enthusiasts and experts. This initiative is a golden opportunity for them to spotlight Georgian wines, further building bridges within the industry.
The lineup of events doesn’t end there. The campaign will also involve additional consumer-focused activities nationwide, including:
- Karakterre Festival in Brooklyn: On October 25, this festival will gather prominent winegrowers from Central and Eastern Europe in a picturesque outdoor setting, featuring organic, biodynamic, and natural wines, along with a special Georgian wine masterclass.
- Orange Glou Fair in New York: Scheduled for October 26, this fair will present over 200 top orange wines, where Georgia's pioneering contributions to amber wine production will be featured.
- Austin Food & Wine Festival: From November 7-9, Wines of Georgia will participate in tastings and seminars at this highly attended event, highlighting the state's gourmet scene and strong wine culture.
- San Diego Food + Wine Festival: Also occurring from November 7-9, this festival will see Wines of Georgia engage in several key tastings and educational sessions, attracting thousands of participants.
With such a compelling schedule, Wines of Georgia is set to create lasting impressions in culinary circles and among consumers, contributing to the ever-growing appreciation of Georgian wines.
Throughout the first half of 2025, the organization has already made considerable impact, participating in several prestigious industry and consumer events, including important educational seminars and a noted presence at major awards. The successes observed, including numerous accolades, highlight the increasing recognition of Georgian wines in the competitive market.
For ongoing updates and to keep in touch with upcoming events and educational initiatives by the Wines of Georgia, interested individuals are encouraged to visit their website and follow their social media channels.
About Wines of Georgia - Wines of Georgia is a promotional campaign supported by the National Wine Agency and local wineries to educate both the U.S. wine trade and consumers about the cultural significance, quality, and appeal of Georgian wines and the traditional qvevri winemaking method.
Press Contact: Leah Isenberg at Colangelo & Partners
For more information, contact us at your convenience to learn more about this exciting journey through Georgian wines.
Frequently Asked Questions
What events are being held to promote Wines of Georgia?
Wines of Georgia is hosting a series of tasting events and educational programs, including a Grand Tasting in Los Angeles and participation in festivals across the U.S.
What will attendees experience at the Grand Tasting?
Attendees at the Grand Tasting will sample over 100 different wines, participate in masterclasses, and engage with renowned hosts and culinary experts.
Who can participate in the Grand Tasting?
Both media, trade professionals, and consumers are invited to participate in the Grand Tasting and associated activities.
Why are imports of Georgian wines increasing?
The increase in imports is due to growing consumer interest in indigenous grapes and traditional winemaking practices, along with more visibility of these wines in the U.S. market.
How can I stay updated on Wines of Georgia events?
You can stay updated by visiting the Wines of Georgia website and following their social media accounts for the latest announcements and opportunities.
