Shorepoint Wealth Management Joins LPL Financial
LPL Financial LLC recently announced a significant addition to its broker-dealer and investment platforms with the arrival of financial advisor Justin Lotano. Lotano brings with him extensive experience managing approximately $250 million in assets, ranging from advisory to retirement funds. Previously associated with Wells Fargo Advisors Financial Network, he is now set to embark on a transformative journey with his new venture, Shorepoint Wealth Management.
Meet the Dynamic Team
Headquartered in Colts Neck, N.J., Lotano leads a vibrant team that includes Joe Burgard, a recently trained advisor, along with registered representative Kevyn Marteniz and support staff TJ Savona and Gianna Granato. This youthful team, whose average age hovers around 30, is committed to steering their clients toward more secure financial futures.
Commitment to Client Relationships
Lotano emphasizes their mission to establish deep, lasting relationships with clients. He remarks on the team's dedication to guiding individuals through life’s significant transitions, such as divorce or retirement. “Working alongside clients through these changes is a priority for us,” Lotano explains. The team is not just focused on the present; they are paving the way for future generations by engaging with clients’ children and grandchildren, ensuring a legacy of informed financial decision-making.
Active Community Involvement
Beyond his professional commitments, Lotano plays a pivotal role in his community as the president of the Colts Neck Lions Club. His passion for financial management is matched by his desire to give back to the locality where he was raised. He takes pride in launching Shorepoint Wealth Management in a city that holds significant personal value for him.
The LPL Advantage
Lotano expresses his excitement about partnering with LPL Financial, stating, “Being with LPL allows me to develop my brand and manage my business independently.” He appreciates the ongoing investments LPL is making in technology and operational support, which he believes are vital for running a successful financial practice. The combination of integrated technology and an array of advisory tools will enable Lotano and his team to select the most suitable planning software and resources tailored to their clients' needs.
Support from LPL Leadership
Scott Posner, LPL’s Executive Vice President, underscores the firm's commitment to empowering advisors to thrive in their practices. He welcomes Lotano and his team, affirming that the flexibility and extensive support provided by LPL will help them nurture their brand and expand their business. Posner emphasizes that such partnerships are central to LPL's mission to cultivate fruitful advisor-client relationships in the long run.
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) stands as one of the most rapidly growing wealth management firms in the United States. LPL supports nearly 29,000 financial advisors and provides comprehensive services to about 1,200 financial institutions. With the stewardship of approximately $1.7 trillion in brokerage and advisory assets, LPL offers a diverse array of advisor affiliation models, investment solutions, and management services. This flexibility allows advisors to choose what best fits their business objectives and client needs.
Innovative Services for Advisors
The firm ensures that its advisors and partnered institutions have access to all necessary tools to not only meet their clients' needs but exceed their expectations. Clients can expect a personalized approach as the advisors leverage modern fintech tools for better management and communication.
Frequently Asked Questions
1. What is Shorepoint Wealth Management?
Shorepoint Wealth Management is a financial advisory firm launched by Justin Lotano, focused on guiding clients through significant life transitions and managing investment portfolios.
2. Who is Justin Lotano?
Justin Lotano is a seasoned financial advisor with over a decade of experience, dedicated to helping clients achieve their financial goals through personalized service.
3. How does LPL Financial support its advisors?
LPL Financial provides operational support, advanced technology resources, and a flexible business model to empower advisors in managing their practices effectively.
4. What services does LPL Financial offer?
LPL offers various services, including investment solutions, affiliate models, and practice management tools, aimed at fostering the growth of financial advisors’ businesses.
5. Why is community involvement important for Shorepoint Wealth Management?
Community involvement is key for Shorepoint Wealth Management as it strengthens their local ties, exemplifies their commitment, and builds trust with clients and the community.
