Exciting Expansion of Levels® in Costco
The minimal-ingredient, natural whey protein powder is now available in 187 Costco warehouses across 13 states.
New Warehouses in the Pacific Northwest
Today, Levels announced the expansion of product availability in Costco warehouses throughout the Pacific Northwest. The brand's popular Vanilla Bean Whey Protein Powder, offered in a 5.64lb bag, is now stocked in 75 Costco locations spanning Washington, Oregon, Alaska, Montana, Idaho, and Utah.
Increasing Retail Presence
This notable expansion within Costco highlights Levels' increasing footprint in the competitive retail market and reflects a growing consumer demand for high-quality, minimal-ingredient whey protein.
Customer Response
Blake Niemann, Founder & CEO of Levels, shares enthusiasm about this partnership, stating, "Costco has been a fantastic retail partner for Levels, and we're thrilled to bring the brand to warehouses in the Pacific Northwest. The initial performance of Levels Vanilla Bean Whey was significant enough for Costco to rapidly expand our distribution, showcasing the massive appetite from consumers for protein powders that deliver high-quality ingredients at an affordable price."
Commitment to Quality
In an era where health-conscious consumers are vigilant about product safety and ingredient sourcing, Levels differentiates itself with a straightforward approach. The brand’s whey protein contain 6-8 clean and minimally processed ingredients. Sourced from grass-fed, hormone-free dairy, their whey protein concentrate is a standout choice for health-conscious individuals.
Pursuit of Excellence
Levels is part of a select group of protein brands to be awarded the Clean Label Project's Purity Award. This prestigious certification involves rigorous testing for over 400 potential contaminants, including heavy metals and pesticides, ensuring the highest quality standards. Fewer than 30% of brands in the protein space currently hold this esteemed designation.
Widespread Availability
Beyond the Pacific Northwest, Levels Whey Protein is now available in a total of 187 Costco locations across 13 states, including California, Texas, Hawaii, Louisiana, Kansas, Arkansas, and Oklahoma. Shoppers can also conveniently purchase Levels products online at Costco.com and at major retail chains such as Walmart, Target, Kroger, Meijer, Wegmans, H-E-B, and Amazon.
About Levels
Founded by Blake Niemann, Levels aims to innovate the protein market with its all-natural protein powders, emphasizing minimal ingredients, affordability, and clean nutrition that consumers can trust. The brand has ambitious plans to exceed 9,000 retail distribution points by 2026.
Understanding Costco
Costco operates as a membership warehouse club committed to providing its members the most competitive prices on quality merchandise. With a robust network of over 800 locations globally, Costco offers a wide selection of products along with specialized departments and exclusive member services, all contributing to a satisfying shopping experience.
Frequently Asked Questions
What is the latest expansion of Levels®?
Levels® has expanded its distribution of Vanilla Bean Whey Protein Powder to 75 Costco warehouses in the Pacific Northwest.
What sets Levels® apart from other protein brands?
Levels® focuses on minimal-ingredient formulas made from grass-fed, hormone-free dairy, emphasizing quality and simplicity.
What recognition has Levels® received for its products?
Levels® has received the Clean Label Project's Purity Award for its commitment to safety and ingredient integrity through rigorous testing.
How many Costco warehouses carry Levels® products?
Currently, Levels® products are available in 187 Costco warehouses across 13 states.
Where else can I find Levels® products aside from Costco?
Levels® products can also be purchased online and at various major retailers including Walmart, Target, Kroger, Meijer, Wegmans, H-E-B, and Amazon.
