Harpoon Brewery and L.L.Bean Team Up for a Special Brew
In an exciting collaboration, two beloved New England brands, Harpoon Brewery and L.L.Bean, have come together to introduce a delightful offering for both beer lovers and outdoor enthusiasts. Meet the Harpoon x L.L.Bean Harvest Lager, a limited-edition amber lager that captures the essence of friendship and craftsmanship that the region is known for. This beer is brewed for the first time with malt sourced directly from Maine, celebrating the beauty of nature and the joy of sharing outdoor experiences.
A Seasonal Brew for Every Adventure
The Harvest Lager features an easy-drinking profile, making it perfect for any fall outing. It’s available in 16-ounce four-packs and included in Harpoon's annual Fall Mix Pack. Additionally, you can find it on draft at select locations across New England. As the cool autumn air beckons outdoor adventures, this brew is ideal for toasting around the campfire or unwinding after a hike with friends.
Exciting Activities and Promotions
To celebrate the launch, both brands are hosting an engaging fall sweepstakes, offering one lucky winner a weekend getaway for two at the L.L.Bean Outdoor Discovery Center. Participants will have the chance to enjoy activities like kayaking and stand-up paddleboarding, immersing themselves in the stunning landscapes of Maine during summer 2025. This thrilling opportunity encourages outdoor lovers to embrace nature while experiencing the best that both brands have to offer.
Shared Values Behind the Collaboration
Representatives from both companies have expressed their excitement about this partnership, highlighting their shared values of craftsmanship and quality. Dan Kenary, CEO and Co-Founder of Mass. Bay Brewing Company, noted how this collaboration honors the core principles of both brands. He emphasized that as fall approaches, it’s essential to create a beer that resonates with outdoor enthusiasts, whether they are seasoned adventurers or simply enjoy spending time with friends.
Participation in Iconic Events
Harpoon Brewery plans to showcase the Harvest Lager at their much-anticipated annual Octoberfest celebration, where guests can immerse themselves in a lively atmosphere filled with crafts, delicious food, and live music. Furthermore, to connect more with fans and create memorable experiences, the Flannel Fridays series will also feature the new brew. This initiative invites customers to visit the brewery, relax, and enjoy fall-themed offerings while sipping their favorite Harpoon beers.
A Touch of New England Charm
As part of this seasonal initiative, L.L.Bean will make special appearances at Harpoon's Beer Hall, showcasing a selection of fall apparel. Visitors will have the opportunity to take home personalized items right on-site, and they can interact with the iconic Bootmobile, creating unforgettable moments and Instagram-worthy photos.
Brewing Expertise and Community Contributions
The Harpoon x L.L.Bean Harvest Lager has a 5% ABV, offering a refreshing taste that’s perfect for the fall season. This partnership not only creates a unique product but also fosters a passionate community rooted in outdoor traditions. The collaboration between these two storied brands allows them to promote the rich local resources of New England while positively contributing to community-building through various events and initiatives.
About Harpoon Brewery
Founded in 1986, Harpoon Brewery has set the benchmark for craft brewing in New England, emerging as a leader in the industry. Their dedication to quality and innovation has resulted in a diverse range of award-winning beers, with the original IPA being a standout success. Now an employee-owned company, Harpoon Brewery continues to flourish, operating from two locations while staying connected to the local community.
About L.L.Bean
L.L.Bean, a trusted name in outdoor gear and apparel, has been committed to enhancing outdoor experiences since 1912. Upholding its founder's principles, the company takes pride in its quality and unwavering dedication to customer satisfaction. With a rich history of giving back, L.L.Bean’s contributions to community organizations reflect its ethos of inclusivity and ensuring access to nature for everyone.
Frequently Asked Questions
What is the Harpoon x L.L.Bean Harvest Lager?
The Harvest Lager is a limited-edition amber lager brewed with malt from Maine, capturing the essence of New England's outdoor culture.
Where can I find the Harvest Lager?
You can find the lager in 16-ounce four-packs, as part of Harpoon's 12-pack Fall Variety Mix, and on draft at select locations throughout New England.
Are there any special events related to the Harvest Lager?
Absolutely! Harpoon Brewery will feature the Lager during their Octoberfest celebration, along with pop-up events with L.L.Bean showcasing fall apparel.
What is the grand prize for the fall sweepstakes?
The grand prize includes a weekend adventure trip for two at the L.L.Bean Outdoor Discovery Center, featuring various guided outdoor activities.
How does this collaboration reflect the brands' values?
This partnership showcases a mutual commitment to quality, outdoor enjoyment, and community engagement, celebrating the spirit of New England.
