Welcoming a New Visionary to the Board of Cannara Biotech
MONTREAL — Cannara Biotech Inc. (“Cannara”, “the Company”, “we”) (TSXV: LOVE) (OTCQB: LOVFF) is excited to announce the recent addition of Justin Cohen to its board of directors as an independent director. This marks a significant move for Cannara as it aims to amplify its presence in the competitive cannabis market.
Justin Cohen’s Impressive Background
Mr. Justin Cohen brings a wealth of experience to his new role. As a former Chief Marketing and Chief Commercial Officer at Psycho Bunny, he played a pivotal role in transforming the brand from a niche entity into a global leader. His initiatives led to a remarkable tenfold increase in revenue within three years, driven by innovative retail expansion and digital marketing strategies.
Strategic Leadership and Experience
Before his tenure at Psycho Bunny, Cohen's strategic foresight was evident as he led e-commerce initiatives at Keurig Dr Pepper, enhancing its digital marketplace presence. His impressive track record includes leadership positions at renowned companies like Google, ALDO Group, and Sony Music, where he focused on brand evolution and digital transformation.
Current Initiatives and Future Plans
Currently, Cohen is making waves as a senior executive at Cosmetic Physician Partners, overseeing marketing efforts for a portfolio comprising over 55 clinics across the United States. Additionally, he provides critical guidance to Dose Juice on commercial strategies and operational efficiencies. Cohen's robust educational background includes degrees in Marketing & Advertising, an MBA, and a master’s in behavioral science from the London School of Economics, demonstrating his commitment to strategic growth and brand management.
A Word from the Leadership Team
The CEO of Cannara, Zohar Krivorot, expressed enthusiasm about the new addition, stating, “We are thrilled to welcome Justin to our Board. His wealth of experience in brand development and digital transformation aligns seamlessly with Cannara’s mission to elevate our flagship brands — Tribal, Nugz, and Orchid CBD — as leaders in the Canadian cannabis market. Justin’s strategic insights are set to significantly bolster our operational growth and enhance our market presence.”
Justin Cohen's Commitment
In his statement, Mr. Cohen reflected on the opportunity with enthusiasm: “I am honored to join Cannara’s Board of Directors. The Company has made a strong commitment to quality and innovation in the cannabis industry. I am eager to leverage my experience in brand strategy and digital innovation to support Cannara’s growth trajectory.”
About Cannara Biotech
Cannara Biotech Inc. (TSXV: LOVE) (OTCQB: LOVFF) is recognized as a leader in the Canadian cannabis market. With two state-of-the-art facilities located in Québec, spanning over 1,650,000 sq. ft., Cannara distinguishes itself by producing premium-grade cannabis products that remain affordable for consumers. Leveraging the region’s low electricity costs, Cannara aims to provide high-quality cannabis offerings while ensuring that sustainability and accessibility remain at the forefront of their production practices.
With a strong foundation and clear direction, Cannara Biotech is well-positioned to navigate the complexities of the cannabis industry, ensuring that they not only meet current market demands but also drive forward-thinking practices in cultivation and sales.
Frequently Asked Questions
1. Who is the new board member of Cannara Biotech?
The new board member is Justin Cohen, who brings extensive experience in brand development and digital strategy.
2. What are Justin Cohen's previous roles before Cannara?
He has held significant positions at Psycho Bunny, Keurig Dr Pepper, Google, ALDO Group, and Sony Music, focusing on marketing and commercial strategies.
3. How does Cannara Biotech plan to expand?
Cannara plans to use Justin Cohen's expertise in digital transformation and branding to grow its market presence and brand equity.
4. What are Cannara's flagship brands?
Cannara's flagship brands include Tribal, Nugz, and Orchid CBD, which are positioned as leading cannabis brands in Canada.
5. How does Cannara emphasize sustainability?
Cannara leverages Québec's low electricity costs to produce premium-grade cannabis products affordably, focusing on sustainable practices in cultivation.
