UniFirst's Thrilling NASCAR Cup Series Sponsorship for 2026
UniFirst Corporation (NYSE: UNF), recognized as a prominent provider of customized business uniform programs and safety services, is thrilled to announce its schedule for the primary sponsorship in the 2026 NASCAR Cup Series alongside partner Hendrick Motorsports. As a longtime supporter of racing, UniFirst will proudly sponsor Chase Elliott, the 2020 Cup Series champion and massively popular driver, across multiple races this upcoming season.
Exciting Race Schedule for the UniFirst No. 9 Team
The 2026 NASCAR Cup Series will witness the UniFirst No. 9 Chevy sporting its distinctive bold green design and the iconic "U-Mark." Fans can anticipate seeing this vibrant vehicle on the track for a total of five races this season. The first appearance will occur at Darlington Raceway, promising an electrifying start to the racing season. Here's the impressive race schedule:
- Darlington Raceway: March 22, 3 p.m. ET (televised on FS1)
- Martinsville Speedway: March 29, 3:30 p.m. ET (televised on FS1)
- Richmond Raceway: August 15, 7 p.m. ET (televised on USA)
- Charlotte Motor Speedway ROVAL: October 11, 3 p.m. ET (playoff race, televised on USA)
- Martinsville Speedway: November 1, 2 p.m. ET (playoff race, televised on NBC)
Comments from the Leadership
David Katz, the Executive Vice President of Sales and Marketing at UniFirst, shared his enthusiasm for the upcoming season: "We are excited for another season of partnership with Hendrick Motorsports and Chase Elliott. The team consistently represents the highest levels of performance and integrity, and we are proud to have our brand associated with them. We are looking forward to getting back on the track and are eager to bring home some wins in 2026." This year marks UniFirst's seventh consecutive year as a sponsor of Chase Elliott and the No. 9 team, underscoring their commitment to the sport.
Chase Elliott echoed this sentiment, expressing his anticipation for the season: "I'm eager to see what 2026 has in store for our No. 9 team after a solid 2025. We'll have the UniFirst colors on board at tracks where we had some promising runs last year, and that makes me confident we can build on those and hopefully get UniFirst to victory lane in the process." His competitive spirit and dedication to the team are evident and inspire fans and supporters alike.
UniFirst's Role in the Racing World
As the Official Workwear Provider for Hendrick Motorsports, UniFirst actively contributes to the team's success by supplying high-quality uniforms and workwear. The company’s dedication extends beyond the race track, as they also provide essential facility services to Hendrick Motorsports and its sister company, Hendrick Automotive Group. This partnership boosts UniFirst’s visibility while enhancing the overall professionalism of the racing team.
Throughout the industry, UniFirst is celebrated for its commitment to providing excellent service. The company operates over 270 service locations and delivers its offerings to more than 300,000 customer locations. Employing over 16,000 dedicated team members, UniFirst proudly outfits over two million workers every day, demonstrating their strong presence in the market.
About UniFirst Corporation
UniFirst Corporation is headquartered in Wilmington, Massachusetts, and stands as a leader in uniform and workwear programs across North America. The company not only provides uniform rentals and servicing but also specializes in first aid and safety supplies and services. To further enhance their customer service, UniFirst manages specialized garment programs specifically designed for cleanroom and nuclear industries. UniFirst has marked itself as an industry innovator, not only partnering with renowned brands but also manufacturing its own branded workwear at three company-owned facilities.
Frequently Asked Questions
1. What races will UniFirst sponsor in 2026?
UniFirst will sponsor Chase Elliott in five races, including at Darlington Raceway and Martinsville Speedway, among others.
2. How long has UniFirst been partnered with Hendrick Motorsports?
This season marks UniFirst's seventh consecutive year sponsoring the No. 9 team and Chase Elliott.
3. What makes the UniFirst No. 9 car special?
The car features a distinctive bold green design and the iconic "U-Mark," symbolizing UniFirst's commitment to quality and performance.
4. How does UniFirst contribute to the racing team?
UniFirst provides high-quality uniforms, workwear, and facility services to Hendrick Motorsports, enhancing their professional image.
5. Where can I find more information about UniFirst?
You can learn more about UniFirst by visiting their official website at UniFirst.com.
