Epson's Recognition at the 2025 Channel Chiefs
In a significant achievement for Epson America, Inc., Lauren Lung, the Director of Commercial Sales, has been honored as one of the 2025 Channel Chiefs. This recognition comes from CRN, a leading publication in the IT sector, which annually highlights the top vendor and distributor executives. These individuals are celebrated for their dedication to enhancing channel strategies and outcomes across the global IT landscape.
Lauren Lung's Journey and Leadership
Since joining Epson in 2016, Lauren Lung has significantly impacted the company's commercial sales strategy. Initially stepping into the role of sales manager focused on enterprise clients, she quickly expanded her responsibilities to cover business inkjet sales, effectively increasing Epson's market presence. By 2019, Lauren ascended to the position of Director of Commercial Sales, steering her team in key sectors including retail, hospitality, banking, corporate enterprises, and education.
Commitment to Partnerships
Under Lung's leadership, Epson has built long-lasting partnerships based on trust and openness. She emphasizes that each partner is viewed as an extension of the Epson team, focusing on collective success. This collaborative approach is central to their business philosophy, aiming to elevate both Epson and its partners.
Driving Innovation and Customer Engagement
As part of the 2025 Channel Chiefs initiative, the focus has been on launching innovative programs designed to enhance mutual success. Lung's team effectively introduced a new program that positioned Epson's diverse range of solutions as an integrated ecosystem. This strategy has opened doors to new vertical markets, resulting in improved customer engagement and increased sales.
Educational Sector Support
A particularly noteworthy aspect of Lung's recent efforts includes support for the education sector, where budget constraints have been an ongoing challenge. Her team has successfully collaborated within the channel to provide cost-effective and highly reliable solutions. This commitment not only enhances the end-user experience but also simplifies the technology's integration.
Endorsements from Industry Leaders
Among those recognizing Lung's contributions is Jennifer Follett, VP, U.S. Content, and Executive Editor of CRN, at The Channel Company. Follett praised the exceptional leadership of this year's honorees, stating that they exemplify innovation and growth while fostering success across the channel. Such endorsements highlight the significant impact that Lung has made within the industry.
About Epson
Epson is a technology leader known for its commitment to innovation that enriches lives. The company consistently focuses on addressing societal challenges through advancements in home and office printing, commercial sectors, and lifestyle products. Epson has also set ambitious goals for sustainability, aiming to become carbon negative and eliminate the use of exhaustible underground resources by 2050.
Global Presence
Epson operates globally, with the worldwide Epson Group achieving annual sales exceeding JPY 1 trillion. This expansive reach enables Epson to consistently bring cutting-edge technology to the market, enhancing its value proposition and commitment to customers.
Frequently Asked Questions
What is the significance of the 2025 Channel Chiefs list?
The 2025 Channel Chiefs list recognizes influential leaders in the IT channel who drive successful partnerships and innovative strategies within the ecosystem.
Who is Lauren Lung?
Lauren Lung is the Director of Commercial Sales at Epson America, Inc., and was recently honored as a 2025 Channel Chief by CRN.
How has Epson supported partners in the education sector?
Epson has worked with partners to provide cost-effective and reliable solutions tailored for the education sector, helping to ease budget constraints while delivering quality technology.
What sectors does Lauren Lung focus on?
Lauren Lung's leadership involves sectors like retail, hospitality, banking, corporate enterprises, and education, fostering long-term partnerships.
What are Epson's sustainability goals?
Epson aims to become carbon negative and eliminate the use of non-renewable resources like fossil fuels and metals by 2050, reflecting their commitment to global sustainability challenges.
