Entravision's Smadex Welcomes New Leadership
Entravision (NYSE: EVC), renowned for its media and advertising technology solutions, is excited to announce the appointment of Jamil Downey as Vice President and General Manager of the Americas for its dynamic mobile advertising and Connected TV platform, Smadex. Jamil's addition to the team marks a pivotal step forward in the company's drive towards greater U.S. expansion.
Strategic Vision at the Helm
Reporting directly to Chief Revenue Officer Phil Gontier, Jamil will take the lead on shaping Smadex’s growth strategies across the vast U.S. market. His extensive background, including impactful roles at major firms like Apple, where he led initiatives within the Apple Search Ads division, provides him with a wealth of experience that will greatly benefit Smadex.
Building a Future for Smadex
In his new capacity, Jamil aims to harness Entravision’s established market presence and robust industry connections, propelling Smadex into a new phase of growth. Both Jamil and Phil Gontier share a vision of leveraging this momentum to expand Smadex’s presence and tailor its cutting-edge advertising solutions for U.S. audiences.
“Welcoming Jamil at this crucial juncture is a strategic move,” commented Phil Gontier. “His unique blend of experience and strategic vision aligns perfectly with our ambition to solidify Smadex’s position as a trailblazer in programmatic advertising.”
Innovation and Revenue Growth
Under Jamil's leadership, the focus will remain on innovative growth initiatives that directly cater to the U.S. market while sustaining the exceptional revenue growth Smadex has experienced thus far. The company's commitment to innovation and customer success positions it favorably against industry benchmarks, and Jamil's leadership will only serve to enhance this commitment further.
Exciting Times Ahead
Jamil expresses enthusiasm about joining Smadex, emphasizing the alignment of the company’s values with his vision. His aim is to further penetrate the U.S. market with impactful advertising solutions that enhance user experience and engagement.
“Joining Smadex is exhilarating, especially considering the growth opportunities present in the landscape of mobile advertising,” Jamil noted. “I look forward to working alongside our skilled team to drive our success further.”
Key Leadership Support
The excitement about Jamil's appointment is also echoed by Jordi de los Pinos, Founder and CEO of Smadex. He views Jamil's experience as a significant asset to the team, poised to elevate Smadex’s operations and outreach. “His proven track record of driving growth aligns with our objectives and helps ensure that we are on the path to achieving remarkable success,” said Jordi.
About Smadex
Founded in 2011 in Barcelona, Smadex has rapidly evolved into a leading mobile ad tech company. The company is dedicated to offering advertisers data-driven solutions, helping them achieve optimal campaign performance and enhanced user engagement. Focusing on innovation, Smadex facilitates brands connecting with their target audiences through mobile platforms and Connected TV solutions.
About Entravision Communications Corporation
Entravision operates a diverse portfolio, ranging from television and radio stations to extensive digital advertising services. With a particular focus on targeting Latino audiences, Entravision serves as the largest affiliate group for Univision and UniMás networks. Its operations encompass advanced advertising technology through platforms like Smadex and Adwake, which are focused on programmatic purchasing and mobile growth solutions, respectively. The company’s Class A Common Stock is publicly traded under the ticker EVC.
Frequently Asked Questions
What is the significance of Jamil Downey's appointment at Smadex?
Jamil’s appointment is pivotal as he will lead Smadex’s expansion in the U.S. market and implement innovative strategies to enhance growth.
What experience does Jamil bring to Smadex?
Jamil has previously worked at Apple, where he led initiatives in the Apple Search Ads division, contributing valuable expertise and strategic insight.
How does Smadex plan to grow under Jamil's leadership?
Smadex plans to build on existing successes by expanding its innovative ad solutions and leveraging Entravision's market presence.
What markets is Smadex focusing on for growth?
Smadex is primarily focused on the U.S. market while also considering opportunities in other American regions.
What is the mission of Smadex?
Smadex aims to empower advertisers with effective data-driven solutions to optimize campaign performance and user engagement.
