Yardi and Engrain Join Forces to Improve Rental Searches
Integration allows Yardi clients to enhance the rental search experience.
Yardi®, a recognized leader in real estate software solutions, is excited to announce a new collaboration with Engrain, innovators in apartment mapping technology. This partnership significantly enhances Engrain's SightMap technology within Yardi's RentCafe platform, allowing multifamily clients to seamlessly incorporate interactive property maps that greatly improve the rental search experience.
Simplified Integration for Multifamily Clients
Before the establishment of this partnership, Yardi's approach involved embedding Engrain maps into RentCafe websites, a process that necessitated communication across multiple teams. Now, as an Engrain reseller partner, Yardi simplifies this procedure for its multifamily clients by managing aspects like SightMap ordering, licensing, support, and API integration. This advancement not only streamlines the process but enhances user experience and provides deeper insights into user engagement.
Improved User Experience
The use of Engrain's SightMap technology facilitates a more efficient way for renters to view and evaluate available units. Visitors to the website can easily explore different properties and find the apartment that suits their needs best. This personalized approach fosters more qualified applications, leading to a quicker and more satisfying leasing process for both renters and property managers.
Insights from Yardi's Marketing VP
According to Esther Bonardi, vice president of marketing at Yardi, "Renters want as much information as possible about the actual units they can rent. This integration empowers property managers to deliver that information, resulting in a rental search experience that meets the expectations of renters."
Key Features of Engrain's Interactive Mapping
Engrain's interactive maps come packed with innovative features that benefit both renters and property managers:
- Advanced filtering: This capability enables renters to swiftly locate their ideal apartment by filtering options based on floor plan, move-in dates, and more.
- Enhanced visualization: The platform offers a comprehensive view of properties by merging street and satellite imagery with specific content related to individual units.
- Engaging CTAs: Customizable calls to action are integrated to drive user engagement and boost conversion rates.
Statements from Engrain's Founder
Brent Steiner, the founder and CEO of Engrain, stated, "Partnering with Yardi enables RentCafe clients to effortlessly order and integrate SightMap into their property websites. As renters increasingly utilize digital channels for apartment searches, integrating pricing and availability data with our interactive mapping technology provides a more seamless leasing experience."
About Engrain and Yardi
Engrain is committed to transforming the way individuals find, lease, and manage properties. With products like SightMap, an interactive mapping platform, and TouchTour, a dynamic onsite showcase, Engrain provides cutting-edge solutions that integrate with any real estate technology stack.
Yardi has been a pioneer in investment and property management software for over 40 years, with a workforce of more than 9,500 employees. As they celebrate this anniversary, Yardi continues to support clients globally, fostering innovation within the real estate sector. More information is available on their website.
Frequently Asked Questions
What is the purpose of the Yardi and Engrain partnership?
The collaboration aims to enhance the rental search experience by integrating Engrain's interactive maps into Yardi's RentCafe platform.
How does the integration improve user experience for renters?
The integration allows renters to view property details interactively, leading to more informed decisions and quicker leasing.
What features do Engrain's interactive maps offer?
Key features include advanced filtering, enhanced visualization, and engaging calls to action that improve user experience and engagement.
Who benefits from the integration of SightMap into RentCafe?
Both renters and property managers benefit, as the integration creates a faster, more informative leasing process.
How can Yardi clients access Engrain's interactive maps?
Clients can access and integrate SightMap into their property websites through Yardi, simplifying the ordering process.
