Collaborative Efforts to Revolutionize Broker Insights
In a significant move to advance the voluntary benefits industry, Eastbridge Consulting Group and Voluntary Advantage have forged a partnership aimed at producing an extensive annual survey. This initiative focuses on gathering vital information regarding broker best practices, preferences, and the challenges they face. By integrating their resources, these two organizations aspire to enhance the understanding of the current landscape in the voluntary market.
Understanding the Need for Comprehensive Research
The partnership aims to address the pressing need for in-depth research in the voluntary worksite benefits sector. Brokers often navigate a complex environment where staying ahead of trends is crucial. This collaborative effort will produce a survey designed to compile valuable data on critical topics, such as sales growth, product integration, claims processing, technological advancements, and criteria for selecting carriers.
Utilizing Industry Data for Strategic Decision-Making
With the newly collected data, Eastbridge plans to update its previous annual research surveys dating back to 2013. The insights garnered from this research will be shared with carriers involved in the Information Partner™ program. This collaboration allows carriers to access key insights from brokers, helping them fine-tune their strategic initiatives and enhance service delivery.
Exclusive Opportunities for Brokers
Brokers who participate in the survey will receive exclusive invitations to a webinar, which will showcase pivotal findings from the research results. This webinar will enable brokers to compare their strategies effectively against their peers, ensuring they remain competitive in an evolving market.
Leadership Perspectives on the Partnership
Nick Rockwell, the president of Eastbridge, expressed enthusiasm regarding this collaboration, stating, "Voluntary Advantage aligns perfectly with our research objectives at ECG. Their insights into the distribution elements of the voluntary market will significantly enhance the value of our findings." This perspective underscores the commitment both organizations share towards improving the industry's landscape.
Deeper Insights for Informed Decisions
The combined strengths of Eastbridge and Voluntary Advantage ensure that the insights from this survey not only focus on broker success but also address the needs of carriers. It emphasizes the mutual benefit derived from shared knowledge, shaping the overall strategy for brokers and insurers alike.
Survey Timeline and Participation Details
The survey will be accessible to voluntary brokers from the start of March until mid-March. Interested brokers can obtain more information by reaching out directly via email to get involved in this crucial endeavor.
Connecting with Industry Leaders
For brokers and carriers wishing to participate in this collaborative study, reaching out via email is essential to ensure their inclusion in valuable discussions centered around voluntary benefits. The opportunity to engage with industry peers extends beyond participation; it fosters an environment of shared learning and growth.
About Eastbridge Consulting Group
Eastbridge Consulting Group, Inc. serves as a marketing advisory firm dedicated to firms invested in the voluntary and worksite benefits market. Their commitment to providing actionable insights enables clients to navigate industry complexities successfully.
About Voluntary Advantage
Voluntary Advantage, LLC, is a platform forged by the voluntary benefits industry, aimed at providing a voice and fostering innovation. Their mission revolves around enhancing consumer needs and crafting solutions that maximize value and impact.
Frequently Asked Questions
What is the focus of the Eastbridge and Voluntary Advantage partnership?
The partnership focuses on conducting an annual broker survey to collect insights into best practices and industry trends in the voluntary benefits market.
Who can participate in the broker survey?
Voluntary brokers are invited to participate in the survey during its availability period in March.
What insights will brokers gain from the survey?
Brokers will receive key data on current trends and can compare their practices with market standards through an exclusive webinar.
How will the findings benefit carriers?
Carriers will have access to important insights that can shape their strategic decision-making and improve service offerings based on broker feedback.
How can brokers and carriers get involved?
Interested parties can reach out through provided emails to obtain more information on participating in the survey and joining the Information Partner™ program.
