Enhancing Automotive Innovation with HERE Technologies at Auto Shanghai

Innovating the Future of Automobiles with HERE Technologies

At the forefront of the automotive revolution, HERE Technologies stands as a leading force in location data and technology. Their participation in Auto Shanghai 2025 marks a significant moment as they unveil next-generation software-defined vehicle solutions aimed at transforming the landscape for automakers.

Showcasing Advanced Location Solutions

During this prestigious event, HERE Technologies will introduce its pioneering AI-powered mapping and location solutions, crafted specifically for the evolving needs of connected, electric, automated, and intelligent vehicles. The company is committed to collaboration, working alongside 30 prominent Chinese automakers to reinforce their status as a trusted provider of high-quality location data.

Booth #2B A052 at the event will feature an array of engaging demonstrations, including:

• HERE Navigation: An innovative, customizable navigation software solution delivering a seamless user experience for digital cockpits.
• HERE AI Assistant: This advanced tool provides real-time, context-aware interactions powered by generative AI, significantly enhancing overall vehicle operation efficiency.
• ADAS Cockpit Experience: A comprehensive platform delivering an integrated experience across various driving domains to ensure driver comfort and safety.
• ThunderSoft Integration: A collaborative demo that exhibits how cockpit technology can converge with multimodal capabilities to boost performance.

Supporting Chinese Automotive Growth

HERE Technologies has cemented its role as a key player in the automotive sector by providing vital mapping and location data solutions to leading Chinese manufacturers. Collectively, HERE clients represent a staggering 80% of China's OEM export volumes, a testament to their commitment to facilitating global expansion for brands such as BYD, Geely, and SAIC Motor.

As automakers navigate the complexities of international markets, HERE offers a suite of products designed to empower electric vehicles, streamline Navigation on Autopilot (NOA), and develop digital cockpit experiences that resonate with global standards. This technology not only enhances safety but also enriches AI-driven driver experiences tailored for international customers.

AI Innovations Driving SDV Advancements

Central to HERE’s strategic initiatives is a robust AI infrastructure that reshapes the processing and delivery of location data, ensuring it continuously adapts to enhance vehicle safety and user satisfaction. Their cutting-edge mapping architecture provides drivers with timely updates on road conditions, speed limits, and available charging stations for electric vehicles, promoting efficient travel.

A notable recent product highlight is the launch of the HERE AI Assistant, a tool that offers intuitive, natural language-guided navigation, transforming traditional driver and passenger interactions within vehicle settings.

Global Expertise Meets Local Needs

With over four decades of expertise in mapping and location technology, HERE Technologies maintains a global network developed from rich local insights. This positioning equips Chinese automakers with the necessary tools to enhance their international operations while adhering to global safety and navigation regulations.

As stated by Deon Newman, Senior Vice President, HERE is enthusiastic about its role in the automotive sector: "We are dedicated to providing innovative AI-driven solutions that empower automakers with cutting-edge navigation capabilities. This year at Auto Shanghai, we are excited to demonstrate how our technology enables smarter and safer driving experiences.”

HERE’s partnership with Neusoft Corporation illustrates the company’s commitment to customizing intelligent navigation solutions for various global markets. This collaboration is pivotal in assisting automotive brands in overcoming regulatory challenges and enriching user experiences across different geographical landscapes.

“Venturing into international markets demands acute attention to compliance with local regulations while ensuring a consistent navigation experience,” said Guan Xin, General Manager, Neusoft. “Partnering with HERE has empowered us to refine our solutions while fostering innovation in driver experiences.”

Visitors to Auto Shanghai 2025 are encouraged to discover the transformative solutions at HERE’s booth and witness firsthand how these advancements in location intelligence are shaping the future of mobility.

To stay updated with HERE’s latest innovations, follow them on social media platforms.

Frequently Asked Questions

What innovations will HERE showcase at Auto Shanghai 2025?

HERE will showcase AI-powered mapping solutions and a range of interactive demos focused on connected and automated vehicles.

Why is HERE considered a leader in location data technology?

HERE combines decades of industry experience with advanced technology to provide high-quality mapping and location services to automotive companies worldwide.

How do HERE’s solutions support the automotive industry?

HERE’s technologies assist automakers in enhancing navigation systems, improving driver safety, and facilitating international market expansion.

What partnership is mentioned in the article?

The article highlights the long-standing partnership between HERE and Neusoft Corporation, emphasizing their joint focus on intelligent navigation solutions.

How does HERE utilize AI in their offerings?

HERE employs AI to dynamically update road attributes, provide real-time traffic insights, and enhance driver experiences through intelligent mapping solutions.

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