OFF!® Partners with Little League® for Outdoor Play
As families anticipate warmer seasons, OFF!® has launched an exciting partnership with Little League® Baseball and Softball to enhance outdoor activity for children. Understanding the growing concern among parents about their kids opting for indoor screen time, OFF!® aims to encourage families to embrace the outdoors by providing effective mosquito and tick protection. This initiative comes at a time when a recent survey highlights that over half of U.S. parents feel their children spend less time outdoors compared to their own childhood.
Encouraging Kids to Play Outside
This partnership is timely; with the arrival of spring, families are gearing up for outdoor activities. According to the survey commissioned by OFF!, 51% of parents believe their children prefer screens over outdoor play. What’s more alarming is that 56% of kids selected an additional hour of screen time over an outdoor activity. To address this issue, the new product line, OFF!® for Adults & Kids, has been developed to make outdoor play more appealing.
About the Product Line
OFF!® for Adults & Kids has been designed with a fragrance-free formula that is non-greasy, making it ideal for children aged one year and older. This was developed specifically to reduce any resistance from kids about using repellents during outdoor playtime. With feedback indicating that children dislike the strong odors commonly found in repellents, OFF!® is making it easier than ever for parents to encourage their kids to enjoy activities outside without anxiety about insect bites.
A Commitment to Outdoor Activity
In aligning with Little League®, OFF!® is set to engage with families and create resources for parents to ensure their kids can play safely outdoors. Liz DiLullo Brown, Little League’s Executive Vice President, emphasizes the impact of youth sports in fostering stronger communities and individuals. Coach and parent Chelsea Freeman joins the campaign to underscore the importance of protection against insects as the Little League season commences.
The Benefits of Little League and OFF!
Freeman observes that participating in Little League has transformed family time into much-anticipated adventures. Despite the joys of baseball, the struggle against mosquitoes and ticks has been a hurdle. The introduction of OFF!® for Adults & Kids negates this hassle, offering an easy solution that appeals to both parents and children.
Becoming a Part of Little League Events
As the Little League season unfolds, families can expect to see OFF!® actively present at various events and initiatives. The intention is to eliminate worries about mosquito and tick bites so families can focus on enjoying the game. From social media campaigns to major events like the Little League World Series, OFF!® is committed to promoting healthy, outdoor family experiences, ensuring that safety and fun go hand in hand.
The Science Behind OFF!
Recognized as the #1 pediatrician-recommended repellent brand in the U.S., OFF!® has formulated its product with advanced ingredients that effectively repel mosquitoes without being greasy or cumbersome. Parents are given three distinct product formats to choose from, ensuring that there are options suitable for all types of outings. Whether opting for a spritz, lotion, or aerosol, families can easily apply the protection needed for outdoor activities.
Availability and Future Initiatives
OFF!® for Adults & Kids products are now available in select stores such as Target and Amazon, making it accessible for families seeking effective outdoor protection. As the weather warms up, parents can find further information on the OFF!® website, where they'll also discover recommendations tailored to enhance their outdoor adventures.
Frequently Asked Questions
What is the purpose of the partnership between OFF!® and Little League®?
The partnership aims to encourage outdoor play for children while offering effective protection against mosquitoes and ticks during their activities.
What age group is the OFF!® for Adults & Kids repellent suitable for?
It is safe for children aged one year and above, provided it is used as directed.
How does OFF!® for Adults & Kids differ from traditional repellents?
This new line is fragrance-free and non-greasy, addressing common complaints children have about using repellents.
Where can I purchase OFF!® for Adults & Kids products?
The products are available now at retailers such as Target and Amazon, with broader availability expected soon.
What initiatives will OFF!® be involved in during the Little League season?
OFF!® will be present at various Little League events promoting the importance of insect bite protection while encouraging families to enjoy outdoor activities.
