Empowering Girls Through The Bimbo Dream Program
The Bimbo Dream program aims to inspire girls around the world by encouraging them to follow in the footsteps of Aitana Bonmatí, a celebrated football player on the Spanish national team and the ambassador for the BIMBO brand.
Training Opportunities at FC Barcelona
This year, an incredible opportunity was extended to 55 girls from 22 different countries, allowing them to train at the prestigious FC Barcelona facilities. This initiative reflects a strong commitment to fostering young female athletes.
Overview of The Bimbo Dream Campaign
In the upcoming months, a five-part international campaign will launch, highlighting the 2024 global edition of The Bimbo Dream. The campaign will feature segments titled Putting the Team Together, Dreamers, Experience, Coming Home, and Global Recap, all scheduled for August and September.
Highlights from The Bimbo Dream 2024
Grupo Bimbo is excited to announce the successful launch of its global campaign, "The Bimbo Dream," in 2024. This initiative enabled 55 girls from 22 countries to train at FC Barcelona’s esteemed facilities under the guidance of Aitana Bonmatí. These young athletes, aged 10 to 13, were chosen for their passion and dedication to soccer, embodying the spirit of teamwork and ambition.
Previous Success in Argentina
The Bimbo Dream initiative builds on the success of a similar project that took place in Argentina in 2023, where Grupo Bimbo supported three talented Argentine girls in their soccer pursuits. This earlier effort laid the groundwork for expanding the program, further promoting sports development among young women.
Diverse Representation from Across the Globe
For the inaugural global edition in 2024, participants included young athletes from various international programs, such as the Barça Academy, which supports girls from different countries. Additionally, initiatives like Futbolito Bimbo in Mexico and “Campeonas de Sueños” in Central America, Ecuador, and Colombia contributed to this diverse representation, showcasing the talent present in young female soccer players worldwide.
Building Skills and Knowledge
While in Barcelona, the participants engaged in soccer training as well as enriching recreational activities. They also attended a nutrition workshop led by FC Barcelona nutritionists, emphasizing the significance of a balanced diet for optimal athletic performance. The girls had the chance to create their own recipes for the Champions Sandwich, reflecting a comprehensive approach to their training and overall well-being.
Looking Ahead to Future Editions
As anticipation builds for the second global edition in 2025, Grupo Bimbo is preparing for another exciting five-part international campaign set to launch in August and September 2024. Through this campaign, the 55 participants will share their unique experiences in Barcelona, highlighting their personal journeys and growth.
Partnership Between Grupo Bimbo and FC Barcelona
In 2022, Grupo Bimbo formed a landmark partnership with FC Barcelona, designating the BIMBO brand as a global partner of the club. This collaboration extends to the women's division of FC Barcelona, reflecting a shared commitment to promoting female talent and equality in sports. In 2023, Aitana Bonmatí was appointed as a global ambassador for the BIMBO brand, further demonstrating the company's dedication to supporting women's sports.
About Grupo Bimbo
Grupo Bimbo is the largest bakery company in the world and a significant player in the snack market. With an extensive network of 227 plants and over 1,500 sales points across 35 countries, their product offerings include mainstream bread, pastries, cookies, and snacks. The company boasts one of the largest distribution networks globally, with over 57,000 routes and a workforce of 151,000 associates. Grupo Bimbo is publicly traded on the Mexican Stock Exchange under the ticker symbol BIMBO and is available in the U.S. over-the-counter market under the ticker symbol BMBOY.
Media Contact:
Lauren Scully
Lauren.scully@buchananpr.com
Frequently Asked Questions
What is the Bimbo Dream program?
The Bimbo Dream program is an initiative by Grupo Bimbo that enables young girls to train with professional soccer teams, particularly FC Barcelona, fostering their athletic development.
How many girls participated in the 2024 edition of The Bimbo Dream?
In the 2024 edition of The Bimbo Dream, 55 girls from 22 countries participated in the training program at FC Barcelona.
Who is Aitana Bonmatí, and what is her role?
Aitana Bonmatí is a professional soccer player on the Spanish national team and an ambassador for the BIMBO brand. She serves as a source of inspiration for the participants.
What activities did the participants engage in during their training?
The participants engaged in soccer training sessions, recreational activities, and attended nutrition workshops to learn about healthy eating essential for athletes.
What is Grupo Bimbo's commitment to sports?
Grupo Bimbo is dedicated to promoting female talent, equality in sports, and healthy lifestyles through initiatives such as The Bimbo Dream program.
