Empowering Future Generations Through Soccer
Grupo Bimbo, known as the world’s largest baking company and a proud Global Partner of FC Barcelona, has embarked on a transformative journey with its initiative "The Bimbo Dream." An inspiring program designed to uplift young girls through the love of soccer, this campaign empowers female athletes across the globe.
The Spirit of the Bimbo Dream Initiative
Recently, 50 girls aged between 10 and 13 years ventured from 23 nations to Barcelona, aiming to enhance their skills and gain valuable experiences in soccer. This remarkable opportunity allowed them to train at prestigious FC Barcelona's facilities, an aspiration many young athletes only dream of realizing.
A Unique Training Experience
During their time in Barcelona in May, participants engaged in rigorous training conducted by elite FC Barcelona coaches, ensuring the highest quality of mentorship. The program included practical sessions intertwined with fun activities that encouraged teamwork and creativity, fostering not only physical skills but also personal development.
Exploring the Heritage of Barcelona
As part of the itinerary, the girls explored historical sites like the Gothic Quarter, participated in a hands-on bread-making experience alongside BIMBO® representatives, and showcased their talents in friendly matches against local teams. This multifaceted approach created a holistic learning environment that transcended traditional soccer training.
Voices of Inspiration
Aitana Bonmatí, a prominent player for FC Barcelona and Spanish Women’s National Team member, serves as a global ambassador for the Bimbo® brand. She emphasized the significance of inspiring young girls, stating, "It’s gratifying to know that I can inspire girls who once had few role models in football and encourage them to dream big." Her commitment highlights the positive impact this initiative carries for the next generation of athletes.
Building a Community of Support
In collaboration with Disney/ESPN, the "Bimbo Dream" campaign will be promoted through various channels in the coming months, allowing for broader visibility of the empowering experiences these girls underwent. It's not just about sports; the initiative aims to cultivate a supportive community that champions female talent and breaks existing barriers.
Commitment to Positive Change
The overarching goal of Grupo Bimbo’s initiatives, including "The Bimbo Dream," is to cultivate an environment where girls can thrive, formulate their aspirations, and pursue them without constraint. In doing so, they echo a powerful message: "Nourish what makes you great."
The Journey of Partnership
This initiative is rooted in a partnership with FC Barcelona, which began in 2022, positioning the BIMBO® brand as a main partner of the Women's Soccer team. Following the successful debut of "The Bimbo Dream" in 2024, which saw participation from 55 girls across 22 countries, it solidifies a consistent commitment to empowering girls and promoting health and nutrition.
About Grupo Bimbo
Grupo Bimbo stands as a titan in the bakery industry, executing operations in 39 countries and consisting of over 240 bakeries and numerous sales points. Their product portfolio includes a wide spectrum of baked goods, snacks, and more. With a robust distribution infrastructure, Grupo Bimbo is dedicated to not only serving delicious products but also fostering healthy lifestyles and aspirations through their initiatives.
Grupo Bimbo’s stock is actively traded on the Mexican Stock Exchange under the ticker symbol BIMBO and in the U.S. via an ADR Level 1 program with the ticker BMBOY.
Frequently Asked Questions
What is the Bimbo Dream initiative?
The Bimbo Dream initiative is a global campaign by Grupo Bimbo aimed at empowering young girls through soccer training and experiential learning.
How many girls participated in the recent Bimbo Dream event?
In the latest installment, 50 girls from 23 different countries participated in the event held in Barcelona.
Who is Aitana Bonmatí?
Aitana Bonmatí is a key FC Barcelona player and the national team member who serves as the global ambassador for the Bimbo® brand.
What activities were included in the Bimbo Dream experience?
The activities involved training sessions with professional coaches, cultural explorations of Barcelona, and friendly matches.
What is Grupo Bimbo's mission?
Grupo Bimbo aims to promote healthy living, nutrition, and empower communities, particularly young females, through various initiatives such as the Bimbo Dream.
