Empowering Tomorrow's Marketers at Daniels College of Business
The University of Denver Daniels College of Business is thrilled to inform the community about the formation of its Marketing Advisory Board for the 2024-2025 academic year. The board is spearheaded by influential leaders in the field, aiming to enrich the marketing education landscape. Co-chaired by Jack Buffington, a distinguished professor, and Jen Lester, the CEO of Philosophy Communication, Inc., this group of dedicated industry professionals is set to make a lasting impact on students' educational journeys.
Collaboration between Academia and Industry Leaders
According to Jack Buffington, the collaboration between industry experts and the Marketing Department is pivotal for shaping a robust curriculum. His enthusiasm reflects a commitment to fostering innovative educational methodologies that align with market demands. "We are creating a board that isn’t just about meetings; it's about making tangible differences in students' experiences," Buffington remarked.
Key Initiatives for Marketing Students
The Marketing Advisory Board will concentrate on three main strategic initiatives during the upcoming academic year: Syllabi Enrichment, Industry Insights, and Student Success. These initiatives are designed to enhance the curriculum, ensuring that students receive relevant, actionable insights that can help them excel in their future careers.
Board Members Bringing Expertise and Vision
Members of the Marketing Advisory Board bring a wealth of experience from diverse sectors, ensuring a well-rounded approach to education and practical application. Among them are:
- **Jack Buffington** - Co-chair and professor, renowned for his contributions to marketing education.
- **Jen Lester** - Co-chair and CEO of Philosophy Communication, with over two decades of experience leading award-winning strategies.
- **Alison Wolfe** - Vice President at Empower, specializing in customer-centric marketing strategies with extensive experience.
- **Cache Mundy** - Partner at Genesis Inc., who has successfully driven brand growth across multiple industries.
- **Debra Dodson** - Senior Director at Microsoft, bringing a tech-savvy perspective to strategic marketing initiatives.
- **Gretchen Rosenberg** - CEO of Kentwood Real Estate, recognized for her outstanding contributions to the business community.
- **Heather Moran** - Senior Managing Director at Salesforce, with a focus on health care and manufacturing marketing strategies.
- **Jen Banken** - Senior Director of Consumer Insights at Purple, aiming to translate insights into actionable marketing strategies.
- **Kate Sowder** - Global Head of Advanced Analytics at GutCheck, committed to facilitating customer-centric marketing through data.
- **Kathy Hagan** - Co-president of Karsh & Hagan, a respected figure in the advertising sector.
- **Lisa Kislak** - Partner and fractional CMO with extensive experience in brand strategy.
- **Lora Louise Broady** - Visiting Executive in Residence, known for her strategic insights in marketing.
- **Scott Prindle** - Partner at Spatial Matters, specializing in digital marketing and emerging technology.
- **Theresa Conley, Ph.D.** - Professor emeritus and former co-chair of the advisory board, known for her rich academic background.
- **Tim Shonsey** - Vice President of Marketing at Intermountain Health, bringing healthcare marketing insights.
- **Troy Lerner** - CEO of Booyah Advertising, renowned for his expertise in digital landscape marketing.
- **Whitney Trujillo** - CEO of Luminary Digital, specializing in strategic growth through innovative implementations.
The collective experience of the board members ensures a dynamic exchange of ideas that enriches the curriculum and provides invaluable resources to students. Their commitment to mentoring the next generation of marketers reflects a shared belief in the importance of industry-academic partnerships.
Continuous Improvement in Marketing Education
Every year, the Marketing Advisory Board undertakes a careful review of its composition, actively seeking individuals with the necessary skills and insights that align with the evolving demands of the job market. This process underscores their dedication to understanding what hiring managers seek in graduates and tailoring the educational experiences accordingly.
About the Daniels College of Business Marketing Advisory Board
The Daniels College of Business Marketing Advisory Board consists of experienced leaders who provide insights, guidance, and mentorship. The board convenes regularly, acting as a sounding board for ideas and innovations that address the fast-paced changes happening in marketing. With a commitment to fostering excellence in education, the board shapes the strategic direction of the Marketing Department, ensuring that it stays aligned with industry standards.
Frequently Asked Questions
What is the purpose of the Marketing Advisory Board?
The board's primary role is to advise on strategic and operational initiatives to enhance the academic and practical experience of students in the Marketing Department.
Who are the co-chairs of the Marketing Advisory Board?
The board is co-chaired by Jack Buffington, a professor, and Jen Lester, the CEO of Philosophy Communication, Inc.
What are the main initiatives for the 2024-2025 year?
The board will focus on Syllabi Enrichment, Industry Insights, and Student Success during this academic year.
How often does the board meet?
The board meets bi-monthly throughout the academic year to discuss initiatives and strategic directions.
How does the board influence marketing education?
The board offers insights and connections to industry trends, enabling the Marketing Department to adapt its curriculum to meet market demands.
