The Launch of The Marketing Edit Video Series
The Female Quotient (The FQ) and Rokt have joined forces to introduce The Marketing Edit, a groundbreaking video series that offers an insider's view of the strategic decisions driving marketing innovations today. This series, which premieres on popular platforms like LinkedIn, Instagram, and YouTube, aims to highlight the impactful roles of Chief Marketing Officers and their efforts to redefine the marketing landscape.
Strategic Insight from Industry Leaders
In this weekly series, viewers will gain insights directly from the minds of leading marketing executives from recognizable brands such as Gap, JCPenney, Ulta Beauty, and SharkNinja. This initiative is designed to showcase bold marketing strategies employed by these industry pioneers.
Spotlighting Bold Leadership
Elizabeth Buchanan, Chief Commercial Officer at Rokt, has emphasized the importance of connection in marketing, stating, "Rokt is proud to power The Marketing Edit because it embodies what we stand for: unlocking the most meaningful moments of connection between brands and customers." This philosophy underscores the focus of the series on transformative marketing tactics.
A Seat at the Table
The series presents a unique opportunity for viewers, allowing them to experience candid conversations that reveal pivotal marketing decisions in real time. As Shelley Zalis, CEO of The FQ, puts it, "Marketers today are rewriting the playbook in real time. The Marketing Edit gives viewers a seat at the table with leading CMOs as they share the pivotal choices defining the future of the industry."
Engaging Content for a Modern Audience
Launching on October 7, the series will release new episodes weekly on Wednesdays, accompanied by engaging social media content. This content will be shared across The FQ's media network, enhancing the viewer's experience and connection to the brands featured.
Featured Marketing Leaders
The initial episodes showcase discussions with notable marketing figures, including:
- Fabiola Torres, Global CMO, Gap
- Maris Thalberg, EVP and Chief Customer and Marketing Officer at Catalyst Brands (owner of JCPenney)
- Michelle Crossan-Matos, Chief Growth Officer, SharkNinja
- Kelly Mahoney, CMO, Ulta Beauty
These industry leaders will share their insights and strategies during the show, providing an invaluable resource for marketers and brand enthusiasts alike.
Advertising Week New York Spotlight
The Marketing Edit will also be featured at Advertising Week New York. Throughout this event, key executives will participate in discussions at The FQ Lounge, shedding light on the themes and insights from the series. This setting provides a fantastic platform for networking and exchanging ideas among marketing professionals.
About The Female Quotient
The Female Quotient is an influential experience and media company dedicated to nurturing a community of women in business. With over 7 million professionals engaged across 30 industries, The FQ fosters an environment where women can thrive. Their commitment to redefining leadership and amplifying visibility for women is evident through their premium events and innovative content.
About Rokt
Rokt stands as the global leader in ecommerce, known for unlocking relevant real-time insights at critical moments. The company leverages AI technology to enhance transactions for numerous esteemed clients, providing a seamless shopping experience that resonates with customers worldwide. Rokt operates from its headquarters in New York City and has established a global presence with offices strategically located across multiple regions.
Frequently Asked Questions
What is The Marketing Edit series about?
This video series provides insights from top marketing leaders discussing their strategies and decisions in the ever-evolving marketing landscape.
Who are the featured speakers in the series?
Notable speakers include CMOs from Gap, Ulta Beauty, JCPenney, and SharkNinja, sharing their expertise and experiences.
When does the series premiere?
Episodes of The Marketing Edit premiere on October 7 and will roll out weekly every Wednesday.
Where can I watch the episodes?
Episodes are available on LinkedIn, Instagram, and YouTube, making them accessible for a wide audience.
What is the aim of The Female Quotient?
The Female Quotient aims to increase visibility for women in business and redefine leadership through engaging experiences and dynamic content.
