Empowering Change in Beauty with Maesa's Latest Incubator Class
Selected from a wide array of applicants, three founders revolutionizing beauty and wellness earn funding and hands-on mentorship
Maesa, a prominent name within the beauty industry, is excited to share the latest cohort of its renowned Maesa Magic Incubator program. Committed to fostering innovation and inclusivity, this initiative is crucial for supporting emerging entrepreneurs from diverse backgrounds, such as women, BIPOC, LGBTQIA+, differently abled individuals, low-income communities, and seniors. The program, which has now reached its third year, aims to boost early-stage founders who are looking to make their mark in the beauty and wellness sectors.
Choosing from a competitive field of applicants, three inspirational entrepreneurs have been selected, each demonstrating remarkable dedication to addressing significant needs in the market. These individuals embody the spirit of today’s consumers who increasingly value inclusive and cutting-edge solutions that cater to a diverse range of needs.
According to Piyush Jain, CEO of Maesa, "We initiated the Maesa Magic Incubator to bridge access gaps for beauty and wellness entrepreneurs from underrepresented backgrounds. This year, we proudly recognize three exceptional winners who are challenging traditional norms and innovating within the sector. The success of this program illustrates the impact of providing access to vital resources and mentorship, empowering the next generation of beauty brands. Our teams are eager to share the #MaesaMagic journey with these winners as they embark on their exciting endeavors."
Meet the Class of 2026 Maesa Magic Incubator Winners
Now, let's introduce the three outstanding winners of the 2026 cohort:
Jeanine Mojum, Amoureux Beauty
Amoureux Beauty specializes in creating skincare products aimed at reactive skin issues such as textural irregularities, hyperpigmentation, and signs of aging. Their goal is to redefine sensitive skincare, transcending conventional boundary-setting to offer high-performance, preventative solutions.
Jeffrey Stewart, Rizo Radiance
Rizo Radiance has a unique approach to beauty by providing drinkable skincare. Infusing top-notch ingredients into ready-to-consume beverages, their mission is to democratize skincare for everyone. Their flagship product, the Liquid Collagen-Infused RTD Tea, is currently available at Whole Foods Market.
Christal Alert, TONAL Cosmetics
Founded by the talented cosmetic scientist Christal Alert, TONAL Cosmetics offers a line of carefully curated beauty essentials tailored for discerning routines. Their Sunveil SPF 50 foundation-skin hybrid exemplifies the blend of protection and aesthetic appeal, making it an essential item in the daily beauty regimen.
Transformative Journey Through the Maesa Magic Incubator Program
As these winners step into the Maesa Magic Incubator program, they will embark on an enlightening journey designed to reinforce their business acumen. The initiative kicks off with a comprehensive curriculum focused on foundational business principles, allowing each entrepreneur to select specialized tracks that will maximize impact on their brand.
The program encompasses hands-on training, personalized mentorship, and interactive learning experiences, complemented by a generous $35,000 grant for each winner. Beyond just mentorship, participants will join the exclusive 'Future of Commerce and Work' program at an esteemed educational institution and showcase their brands at major beauty platforms in early 2026.
With an emphasis on education and actionable insights, the incubator prepares these trailblazers with the necessary skills, connections, and confidence to elevate their brands and contribute meaningfully to the evolution of beauty and wellness.
The journey will culminate in a capstone project presentation before an advisory board comprising Maesa executives, experienced beauty entrepreneurs, and industry leaders. This year's esteemed advisory members include Piyush Jain (CEO, Maesa), Oshiya Savur (CMO/CBO, Maesa), Scott Kestenbaum (General Manager, Managed Brands, Maesa), and other notable figures from the beauty realm, each bringing a wealth of knowledge to the mentorship process.
As Maesa continues to champion entrepreneurship, the Maesa Magic Incubator program is a testament to the company’s commitment to innovation, diversity, and growth within the beauty and wellness categories. By uplifting varied voices and embracing disruptive concepts, Maesa seeks to create a positive ripple effect that extends well beyond the winners, positively influencing the entire industry.
About Maesa
Maesa stands at the forefront of the beauty industry, recognized for its innovative approach to developing transformative brands. By incubating and nurturing meaningful businesses, Maesa strives to make prestige beauty accessible to all. The company understands that beauty has the power to inspire creativity, imagination, and connection, leading to the development of new ideas and the fulfillment of unmet consumer needs. With cutting-edge design and marketing capabilities, Maesa is dedicated to delivering exceptional products rapidly and efficiently.
Working collaboratively with various retailers, Maesa has effectively launched numerous brands across beauty and wellness sectors, including popular names like Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks, among others.
Frequently Asked Questions
What is the Maesa Magic Incubator program?
The Maesa Magic Incubator program supports early-stage beauty and wellness entrepreneurs from underrepresented communities by providing mentorship, funding, and resources.
Who are the winners of the 2026 Maesa Magic Incubator?
The winners include Jeanine Mojum from Amoureux Beauty, Jeffrey Stewart from Rizo Radiance, and Christal Alert from TONAL Cosmetics.
How much funding do the winners receive?
Each winner receives a grant of $35,000 to support their entrepreneurial journey through the program.
What opportunities do winners get during the program?
Winners receive hands-on training, personalized mentorship, and participation in exclusive programs like 'Future of Commerce and Work' and representation at notable events.
What is Maesa's mission?
Maesa aims to transform the beauty industry by incubating innovative brands that meet unmet consumer needs and empower diverse voices.
