Understanding the Need for Home Preparedness
As extreme weather events become more frequent, homeowners across Canada are increasingly motivated to safeguard their properties. The rise in severe weather presents an urgent issue for many, compelling them to ask: where should they begin? A national survey indicates that a remarkable 80% of Canadians recognize the need to take action against these climatic challenges, yet many struggle to translate this understanding into real-world changes.
The Keep It Intact Program Launch
In response to this challenge, Intact Insurance has initiated the "Keep It Intact" program. Designed as a long-term prevention initiative, the program equips Canadians with essential tools to effectively prepare their homes against the realities of worsening extreme weather changes. The program aims to eliminate the gap between awareness of the problem and actual preventive measures that can be taken.
Survey Insights on Homeowners' Actions
While more than half of Canadians (57%) have contemplated taking protective measures for their homes, only 9% have executed several effective strategies. Many cite various barriers such as confusion regarding the most effective protective actions, concerns about costs, and a perceived lack of urgency. Despite experiencing an unprecedented summer marked by over $7.7 billion in insured losses in recent years, individuals still need guidance on feasible steps they can take to shield their homes from unpredictable weather events.
Education and Resources for Home Protection
The "Keep It Intact" initiative extends beyond awareness and aims to provide homeowners with actionable strategies. This involves resources derived from extensive climate adaptation research conducted at the Intact Centre on Climate Adaptation. By utilizing this research, the program aims to convert complex climate data into straightforward, actionable insights tailored to various regions.
Expertise Behind the Program
According to Carla Smith, Executive Vice President & Chief People, Strategy & Climate Officer at Intact Financial Corporation, the objective of the program is to equip Canadians with the confidence, knowledge, and support necessary to initiate proactive measures, beginning from their front door. With the aim of preventing rather than reacting to disasters, the program is intended to empower Canadians to act before the next climatic disaster strikes.
Accessible Tools for Homeowners
The services offered by the "Keep It Intact" program are available through a user-friendly platform at KeepItIntact.ca. This platform provides a host of resources including:
- Expert recommendations complete with engaging content and how-to guides.
- Planning tools that cater to various budgets and weather conditions, making it easy to assess personal risk.
- Practical maintenance tasks such as routine checks of essential home systems.
- Connections to trusted professionals for preventive maintenance services, including larger projects like roof repairs.
Investing in Regional Climate Resilience
Intact has a robust history of commitment to climate adaptation. Over the last decade, they have invested more than $30 million in various climate resilience projects. This includes increased funding for their Municipal Climate Resiliency Grants program, which supports communities adopting strategies in response to extreme weather challenges. The ongoing efforts to enhance climate preparedness reflect a focused investment in not only corporate social responsibility but also public awareness and educational initiatives.
Acquisition for Enhanced Home Services
A recent spin in their strategy included the acquisition of Jiffy Inc., a leading home maintenance app in Canada. The app connects homeowners with service experts who facilitate various home maintenance and repair services, crucial for improving home resilience against severe weather. Jiffy operates in key regions and expands its reach across Canada, enhancing the resource network for homeowners.
About Intact Financial Corporation
Intact Financial Corporation (TSX: IFC) stands as the foremost provider of Property and Casualty (P&C) insurance in Canada, demonstrating leadership in various insurance sectors, including Specialty lines globally. The company’s strategic growth has been fueled by both organic development and selective acquisitions, leading to approximately $24 billion in annual operating direct premiums.
In Canada, Intact operates under several brands, ensuring a diversified reach: Intact Insurance distributes through a comprehensive network comprising agencies, brokers, and direct consumer interactions. They attribute their success to tailored offerings such as Intact Prestige, designed for high-net-worth individuals.
Frequently Asked Questions
What is the 'Keep It Intact' program?
The 'Keep It Intact' program is an initiative by Intact Insurance aimed at providing Canadians with resources and guidance to prepare their homes and communities against extreme weather events.
How can homeowners access the program's resources?
Homeowners can access various tools and information through the free platform at KeepItIntact.ca, designed to educate and assist in home preparation.
What are the main barriers preventing homeowners from acting?
Common barriers include uncertainty about effective actions, cost concerns, and a perception of lacking necessity despite rising climate risks.
What types of resources does the program provide?
The program offers expert recommendations, planning tools, home maintenance checklists, and connections to trusted service professionals.
Why is climate adaptation crucial for Canadians?
With the increase in severe weather events, climate adaptation is essential to protect properties, ensure safety, and foster resilience in communities.
