Empowering B2B Growth: The Consensus and NewEdge Partnership
This collaboration provides a comprehensive strategy for enhancing revenue generation through a blend of operational excellence and innovative technology.
ATLANTA — Consensus, a trailblazer in Demo Automation, has proudly announced its strategic partnership with NewEdge Growth, a consultancy focused on Revenue Operations (RevOps) and Go-to-Market functions. This alliance aims to tackle one of the crucial hurdles facing modern B2B organizations: effectively aligning revenue strategies with execution.
By marrying RevOps insights with cutting-edge demo automation powered by AI, the partnership facilitates teams in expediting sales cycles, highlighting presales efforts, and responding to genuine buyer interest—all while minimizing operational complexity.
The collaboration delivers significant advantages to joint clients. NewEdge Growth excels in creating and integrating RevOps ecosystems within existing technological frameworks, which encompass Customer Relationship Management (CRM) systems, sales engagement tools, and analytics. Meanwhile, Consensus revolutionizes the labor-intensive sales process of conducting product demos. Its unique offering, Demolytics, provides a detailed view into buyer interactions, enabling revenue teams to grasp stakeholder intentions and hone in on deals with enhanced confidence.
Adam Freeman, Senior Vice President of Global Partnerships & Strategic Alliances at Consensus, articulated the purpose of the partnership succinctly. He remarked, "Many teams invest in impressive technology but lack the strategic framework to maximize its potential. NewEdge Growth effectively bridges that gap. This partnership is focused on integrating demo automation as a fundamental component of the revenue machinery, rather than as an isolated tool."
As part of this joint initiative, NewEdge Growth will weave Consensus's offerings into its Tech Stack Services and RevOps as a Service solutions. This integration provides clients with an efficient method of automating demos, alleviating the presales burden, and operationalizing buyer intent signals across their entire go-to-market strategies.
Blake Brock, Founder & COO of NewEdge Growth, further emphasized the relevance of this partnership by stating, "Today's buyers appreciate having control over their purchasing process. Revenue teams must keep a finger on the pulse of buyer signals. This partnership embeds demo automation into the revenue framework, aligning funnel insights with RevOps workflows to clarify the next steps and ensure faster progression of the right deals. The ultimate outcome is reduced sales cycles along with a trustworthy sales pipeline—all achieved without increasing headcount or introducing complexity."
The arrangement also positions Consensus advantageously as a vital partner to dynamic B2B entities and privately held equity firms that are investing heavily in RevOps modernization, enhancing revenue effectiveness, and scalable presales operations.
About Consensus
Consensus stands at the forefront of the Demo Automation sector, reshaping the dynamics of software acquisition and sales strategies. Serving the interests of 15 out of the top 30 global software firms, it empowers buyers with engaging, self-service demos, interactive tours, and simulations designed to simplify complex transactions. Since its inception, Consensus has assisted go-to-market teams in delivering captivating, AI-driven interactions that expedite deal closures, elevate closure rates, and truncate sales cycles. Recognized as G2's #1 Demo Automation Platform year after year, for additional details, please visit goconsensus.com.
About NewEdge Growth
NewEdge Growth is dedicated to instructing growth-focused organizations on leveraging RevOps and Go-to-Market strategies to enhance revenue efficiency and predictability. Combining acute strategic design, alignment in GTM, and operational dexterity, it enables firms to refine their tech stacks, optimize presales processes, and translate buyer interactions into meaningful revenue outcomes. Their goal is to empower revenue teams to work more intelligently, accelerate deal closures, and unlock their growth potential.
Frequently Asked Questions
What is the main objective of the Consensus and NewEdge partnership?
The partnership aims to align revenue strategies with execution, leveraging RevOps and demo automation to enhance B2B sales efficiency.
How do Consensus's offerings impact the sales process?
Consensus automates product demos, allowing sales teams to focus on high-value tasks, resulting in shorter sales cycles and improved deal confidence.
What role does NewEdge Growth play in the partnership?
NewEdge Growth integrates Consensus's tools into its RevOps systems, helping clients streamline workflows and improve revenue operations.
Why is RevOps important for B2B companies?
RevOps ensures that revenue teams work efficiently, aligning marketing, sales, and customer success for predictable growth and optimized resource utilization.
What kind of companies can benefit from this partnership?
B2B companies and private equity-backed organizations looking to enhance their revenue strategies and streamline operational processes stand to gain significantly.
