Empower Media Partners with Whataburger for Fresh Growth
In an exciting development, Empower Media has been designated as the Media Agency of Record (AOR) for Whataburger, a cherished fast-food chain renowned for its unique Texas offerings. This collaboration marks a pivotal moment, showcasing both companies as they venture to enhance their market presence, aiming for recognition in newer territories.
Leading Media Strategy and Buying
As Whataburger's new Media AOR, Empower Media will take charge of the brand's media strategy, planning, and purchasing across various channels. The agency's profound knowledge of consumer behaviors and their history of implementing innovative media solutions seamlessly align with Whataburger's aspirations to connect with its loyal clientele while extending into uncharted regions.
A Personal Connection to a Texas Legacy
Ashlee Clarke, the dynamic CEO of Empower, expressed her enthusiasm regarding this incredible partnership. She stated her emotional attachment to Whataburger’s southern roots, saying, "Growing up in the South, Whataburger holds a special significance for me. Partnering with an iconic Texas brand allows us to nurture their growth fearlessly. Together, we will craft remarkable experiences that embody what Whataburger represents: bold flavors, authenticity, and deep-rooted Texas pride."
Whataburger's Vision for Expansion
Alexandar Ivannikov, Chief Administrative Officer at Whataburger, echoed Clarke’s enthusiasm, emphasizing their commitment to brand growth. He mentioned, "We are eager to collaborate with Empower as we further our mission to expand the Whataburger brand in Texas and our 16-state territory. Empower’s expertise in engaging customers across every channel will be instrumental in our endeavors. Together we will navigate towards new markets."
A Cultural Icon Since 1950
Established in 1950, Whataburger has become more than a restaurant—it's a cultural milestone with millions of dedicated fans nationwide. With origins rooted in Corpus Christi, Texas, Whataburger has expanded across 16 states, generating annual revenues exceeding $4 billion with over 1,085 establishments. Despite its extensive menu, Whataburger's true essence lies in its commitment to exceptional customer service and community interaction.
Empower Media's Commitment to Growth
Empower Media, based in Chicago, is recognized for its insightful, data-driven strategies and innovative advertising solutions. They’re eager to serve as a growth catalyst for Whataburger, promising to contribute to its enduring legacy through creative campaigns and meticulous media planning that resonate with audiences.
A Bright Future Ahead
This collaboration between Empower and Whataburger signifies a promising alliance of two brands that embody Southern principles. Their partnership is set to yield transformative impacts, enhancing Whataburger's reach while staying connected to its values and traditions.
About Whataburger
Whataburger is committed to delivering delicious meals 24/7, with recipes prepared precisely as customers desire. Since its inception in 1950, customers have embraced Whataburger's unique approach to hospitality, which prioritizes genuine connections within communities. While headquartering in San Antonio, Whataburger maintains a strong regional identity, achieving substantial success across its locations.
About Empower
Empower is recognized as America’s largest woman-owned agency, dedicated to fostering growth for brands while encouraging them to explore new possibilities. Under Ashlee Clarke's leadership, Empower pioneers innovative advertising practices and continually raises the bar for agency performance, assisting clients in achieving exceptional outcomes.
Frequently Asked Questions
What does Empower Media bring to Whataburger?
Empower Media offers expertise in media strategy and extensive insights into consumer behavior, which will help elevate Whataburger's brand presence.
Why is Whataburger partnering with Empower Media?
The partnership aims to strengthen Whataburger's reach, especially in new markets while utilizing Empower's innovative media solutions.
When was Whataburger founded?
Whataburger was founded in 1950 in Corpus Christi, Texas, and has become a beloved fast-food chain over the years.
What are Empower Media’s goals with this collaboration?
Empower Media aims to support Whataburger's growth through strategic media planning and creative campaigns that resonate with audiences.
How has Whataburger maintained its cultural significance?
Whataburger has become a cultural icon by building strong community relationships and staying true to its core values while expanding its footprint.
