EMG Collaborates with S&P Global Mobility on Innovative Dashboard Functionality
The integration of competitor intelligence into Maven's Insights Dashboard is designed to empower automotive dealerships with crucial local competitor data. This strategic move offers insights on sales, pricing, and inventory, helping dealerships refine their retail and marketing approaches.
Understanding the Competitor Intelligence Feature
Through this innovative feature, dealerships utilizing the Maven platform can now access comprehensive sales and inventory data from competing dealerships in their area. This enhanced visibility serves to inform their retail strategies and improve their competitive edge.
What Competitor Intelligence Offers
The Competitor Intelligence feature enables dealerships to delve into the following critical metrics:
- Sales Mix: This metric allows dealerships to assess the balance between new and used vehicle sales at rival locations.
- Days Supply: This estimates how long it would take for competitors to sell their current inventory based on average sales rates.
- Vehicle Pricing: Dealerships can analyze discount rates or markups on best-selling vehicles against the regional Manufacturer Suggested Retail Price (MSRP) and gain insights into future pricing trends.
The Value of Enhanced Market Insights
The synergy between S&P Global Mobility's trusted inventory data and Maven's analytics capabilities creates a valuable resource for dealerships. By leveraging this intelligence, dealerships can enhance their operational efficacy.
Why This Integration Matters for Dealerships
Dealerships that harness the insights offered by Competitor Intelligence stand to gain a significant advantage in their local markets. This feature allows them to:
- Benchmark their performance against rivals in close proximity.
- Contextualize fluctuations in market share within their designated areas.
- Adjust pricing, marketing promotions, and inventory strategies with informed contextual data.
Quotes from Industry Leaders
Brian Singleton, the CEO and Founder of EMG, emphasized the importance of this new feature, stating, "Dealers want to know not only how their campaigns are performing, but also how they stack up against the store down the street. By combining S&P Global Mobility's trusted inventory data with Maven's analytics, we're providing a practical tool that brings market context to day-to-day decision-making."
Joe Kyriakoza, Vice President of Polk Automotive Solutions at S&P Global Mobility, remarked, "S&P Global Mobility's Retail Advertised Inventory data offers a detailed view of vehicle availability and pricing trends across the U.S. Working with EMG allows us to deliver that information in a format that dealerships can use directly to guide business decisions."
Future Prospects
As the automotive landscape continues to evolve, tools like Maven’s Competitor Intelligence will play a vital role in helping dealerships adapt and thrive. By integrating these analytics into their strategies, dealerships can better connect with potential buyers and optimize their operational tactics.
About EMG
EMG is a leading company devoted to delivering streaming advertising solutions tailored for the automotive sector. Their uniquely built analytics platform, Maven, provides dealerships with crucial data that transforms complex market dynamics into actionable insights. By utilizing extensive dealership conversion data, Maven enables dealers to monitor local market share, assess competitor behavior, and evaluate campaign success.
Media Contact
For further inquiries, reach out to Laurie Halter at Charisma! Communications at 503-816-2474.
Frequently Asked Questions
1. What is the Competitor Intelligence feature in Maven?
The Competitor Intelligence feature allows dealerships to access vital sales, pricing, and inventory data from nearby competitors to enhance their marketing strategies.
2. How does this feature benefit automotive dealerships?
This feature provides dealerships with insights that help them benchmark performance, contextualize market share changes, and refine their pricing strategies.
3. Who collaborated to develop this feature?
The Competitor Intelligence feature was developed in partnership with S&P Global Mobility.
4. Can I access the Competitor Intelligence feature with any dealership?
This feature is exclusively available for dealerships using the Maven platform for their streaming advertising needs.
5. How do I learn more about Maven?
For more information about Maven and to schedule a demo, visit the EMG website.
