Introducing the "Say Yes to Summer" Campaign
Rolls Out During Peak Summer Booking Season as Backroads Trips Earn Top Travel Honors
Backroads, the global leader in active travel, is thrilled to announce its new "Say Yes to Summer" campaign aimed at supporting travelers during the peak booking months for summer adventures. This initiative encourages travelers to secure their spots now as they plan for summer journeys and experiences throughout the year. Historically, the company observes a rise in booking during the early months of the year, with almost half of summer bookings typically made in January and February. As the new year unfolds, Backroads is on track to exceed that trend, indicating a promising summer season ahead.
The Growing Demand for Active Travel
Backroads Sees Active Travel Driving Growth and Connection in 2026
Today's travelers are increasingly valuing experiences over material possessions. Backroads anticipates significant growth in 2026 as families seek meaningful outdoor experiences away from screens. The uptick in demand for active adventures showcases a longing for connection, making the upcoming summer a great opportunity for families and groups to bond while embracing the great outdoors.
Private Group Travel Opportunities
Recognizing the power of shared experiences, Backroads has noticed a surge in requests for private group trips. These excursions focus on connection and collective challenges, allowing groups to create lasting memories. The company recently announced hundreds of exclusive dates available only for private groups, encouraging travelers to organize groups of 10 or more to enjoy group discounts, thereby making adventure more accessible.
Why Summer Adventure Travel Should Be Booked Now
Booking summer travel early ensures a broader selection of dates and departures. It's particularly essential for families, private groups, or anyone juggling limited schedules. Early planning is crucial as top travel destinations promote active adventures, allowing travelers to secure their preferred experiences before availability shrinks later in the year.
Recognitions Highlighting Backroads' Excellence
Backroads continues to shine as a leader in the travel industry, recently recognized as offering guided adventures in 11 destinations listed in The New York Times' prestigious "52 Places to Go in 2026." From participating in a total solar eclipse in Iceland to biking through the stunning landscapes of Vietnam or celebrating America’s 250th anniversary at national parks, guests are guaranteed a rich and immersive travel experience with Backroads. Moreover, two of its new adventures have been highlighted in Travel + Leisure's “50 Best Places to Travel in 2026,” depicting the increasing interest from travelers looking for unique and active vacations.
Booking with Backroads: A Gateway to Unique Experiences
For those eager to explore the wonders of active travel, Backroads presents an array of options including biking, hiking, cooking adventures, and family activities tailored for various age groups. Each of these experiences is meticulously crafted to showcase the distinctive character of chosen destinations. Whether you’re interested in a private adventure, an active ocean and river cruise, or a lodge-to-lodge hiking tour, planning ahead with Backroads guarantees fantastic experiences in stunning locales worldwide.
Connect with Backroads
Stay updated with Backroads through its engaging social media platforms—catch the latest adventures on Instagram at @backroadstravel and join the community on Facebook at @BackroadsActiveTravel.
About Backroads
Founded in 1979 by Tom Hale, Backroads has emerged as an innovative leader in the realm of active and adventure travel for over four decades. With a commitment to provide unforgettable outdoor adventures that captivate both individuals and families, Backroads offers a variety of trip styles suited for diverse interests. Gathering people together through biking, hiking, and other active pursuits, Backroads creates unforgettable memories and enriches the traveler’s experience.
Frequently Asked Questions
What is the "Say Yes to Summer" campaign about?
The "Say Yes to Summer" campaign is designed by Backroads to encourage travelers to book their summer adventures early, capitalizing on peak travel booking trends.
Why should travelers plan trips in advance?
Planning early ensures travelers have the widest selection of dates and avoids limited availability as summer approaches, particularly for family and group travels.
What types of trips does Backroads offer?
Backroads offers a variety of trips, including biking, hiking, private group trips, family adventures, and multi-adventure tours across unique global destinations.
How has Backroads been recognized in the travel industry?
Backroads has earned recognition for providing guided adventures in world-class destinations, featuring in lists like The New York Times' "52 Places to Go in 2026" and Travel + Leisure's “50 Best Places to Travel in 2026.”
How can travelers learn more about Backroads?
Travelers can learn more about Backroads by visiting their website or calling their contact number for inquiries regarding bookings and trips.
