Elijah Craig Old Fashioned Week Kicks Off With a Cause
The beloved Elijah Craig Bourbon is excited to announce its fifth annual Old Fashioned Week. This much-anticipated event runs for ten days, inviting bourbon lovers to indulge in the iconic Old Fashioned cocktail at various participating establishments. The initiative not only celebrates this classic drink but also plays a vital role in supporting the hospitality community.
A Toast to Hospitality and Giving Back
Every Old Fashioned cocktail sold contributes to a noble cause. Elijah Craig has pledged to donate $1 for each drink sold, up to a total of $100,000, to the Southern Smoke Foundation. This organization is dedicated to supporting food and beverage industry workers through emergency relief efforts and mental health services. Since the inception of Old Fashioned Week, Elijah Craig has raised over $400,000, showcasing its commitment to uplifting the bar and restaurant workforce.
What’s New This Year?
This year, the festivities are expanding beyond the United States. Old Fashioned Week will also be celebrated in Canada, with proceeds benefiting the Bartenders Benevolent Fund. For the first time, the UK will also join in, with funds aiding the hospitality industry through The Drinks Trust. Each cocktail enjoyed during this week contributes to meaningful support for industry professionals.
Find a Bar Near You
Elijah Craig encourages enthusiasts to explore the participating bars via the “Find a Bar” tool. Many locations are expected to craft unique variations of the Old Fashioned, offering guests a fresh perspective on this traditional favorite. With thousands of venues expected to take part, residents will certainly have numerous options for raising a glass!
Get Creative with Your Old Fashioned
Bartenders are also invited to share their innovative recipes in the annual “New Era of the Old Fashioned Cocktail Contest.” This competition, hosted by Elijah Craig and VinePair, allows mixologists to showcase their creativity with a chance to win a $15,000 cash prize and a feature in Elijah Craig's upcoming cocktail book.
The Perfect Recipe for an Old Fashioned
As part of the celebration, Elijah Craig shares its signature Old Fashioned recipe, which is a delightful mix of their Small Batch Bourbon, simple syrup, bitters, and garnished with orange and a brandied cherry. This cocktail embodies the spirit of the event and highlights the craftsmanship behind Elijah Craig Bourbon.
Join the Celebration
Fans of bourbon and cocktails are invited to participate in the Old Fashioned Week, sharing their experiences on social media with the hashtags #OldFashionedWeek and tagging @ElijahCraig. Whether visiting a bar or crafting the cocktail at home, your participation supports a worthy cause.
About Elijah Craig Bourbon
Named after Reverend Elijah Craig, credited as “The Father of Bourbon,” this whiskey brand has a rich history dating back to 1789. Crafted by Heaven Hill Distillery, Elijah Craig Bourbon is renowned for its smooth flavor and high-quality production, which has attracted numerous accolades in the spirits industry. From the Small Batch to the Barrel Proof, each expression offers a unique tasting experience, embodying the spirit of craftsmanship that Elijah Craig embodies.
Frequently Asked Questions
When is Old Fashioned Week celebrated?
The annual Old Fashioned Week runs for ten days, with activities planned to engage bourbon lovers and support the hospitality industry.
How does Old Fashioned Week support industry workers?
For every Old Fashioned sold at participating venues, $1 is donated to the Southern Smoke Foundation, which assists food and beverage workers.
Where will Old Fashioned Week take place?
In addition to the United States, Old Fashioned Week will also be held in Canada and the UK, with local charities benefiting from the proceeds.
What is the aim of the cocktail contest?
The “New Era of the Old Fashioned Cocktail Contest” aims to encourage bartenders to develop unique recipes and showcase their creativity for a chance to win prizes.
What makes Elijah Craig Bourbon special?
Elijah Craig Bourbon is recognized for its smooth flavor and innovative aging process, making it a favorite choice among bourbon enthusiasts and professionals alike.
