ELFBAR and LOST MARY Establish UK Advisory Board
In a notable development for the global vaping industry, ELFBAR and LOST MARY have announced the formation of an advisory board in the UK. This initiative aims to enhance their strategic approach and operational effectiveness while addressing vital industry concerns.
Composition and Purpose of the Advisory Board
The advisory board is composed of individuals with extensive experience across various disciplines, including government, healthcare, and law enforcement. Their primary mandate is to provide expert guidance on matters that impact both brands.
This newly established board is also affiliated with Heaven Gifts, the company responsible for managing ELFBAR and LOST MARY. As leading brands in the UK, their collaboration emphasizes a commitment to responsible practices and adherence to regulatory standards in the vaping sector.
Insights from Leadership
Victor Xiao, Global Vice-President of Heaven Gifts, expressed enthusiasm about this milestone. He stated, "The creation of this advisory board signifies our long-term dedication to being a responsible market leader in the vaping industry. This board will play a crucial role in exploring the potential of vaping as a tool for smoking cessation."
Moreover, he detailed the board's objectives of addressing challenges associated with youth vaping and its environmental implications. They aim to replicate this initiative in other markets beyond the UK, particularly across Europe.
Expertise within the Advisory Board
Members of the UK advisory board come with significant credentials, including backgrounds in the National Health Service and law enforcement. Their expertise is intended to guide ELFBAR and LOST MARY in becoming more socially responsible corporate entities.
The roster of board members includes notable professionals such as:
- Steve Bennett, former Director of Investigations at the National Crime Agency
- Right Honourable George Eustice, former Member of Parliament
- Susie Kemp, former Chief Executive of Swindon Borough Council
- Right Honourable Lord Porter, former council leader
- Sairah Salim-Sartoni, a health psychologist with a strong background in smoking cessation
- Right Honourable Lord Walney, former Labour MP and advisor
Advocacy for Improved Regulatory Practices
In the UK market, the brands have been advocating for enhanced regulatory frameworks aimed at improving vape retail practices. This includes support for licensing schemes for vape products and implementing tax measures that are proportional to vaping products.
ELFBAR and LOST MARY are calling for stricter regulations concerning packaging imagery and terminology, ensuring that products are marketed responsibly. They stress the importance of proper display guidelines in stores and seek to empower regulatory bodies to ensure compliance and tackle illicit activities effectively.
Engagement in European Markets
Beyond the UK, both brands are actively engaging with government authorities across Europe. Their efforts include discussions with federal and state agencies in markets such as Germany, addressing pivotal issues affecting the vaping landscape.
About ELFBAR and LOST MARY
LOST MARY is recognized globally as a vaping innovator, focusing on setting industry trends and ensuring product quality. The brand is available in over 50 markets and holds more than 200 patents worldwide, highlighting its significant presence and influence.
ELFBAR has distinguished itself as a pioneer in the vaping sector since its inception in 2018. The brand is committed to maintaining compliance and preventing youth access to its products, all while promoting sustainable growth.
About Heaven Gifts
Heaven Gifts oversees the operations of ELFBAR and LOST MARY, maintaining a leading position in the UK vaping market. The company is particularly noted for helping 77% of adults who have recently quit smoking transition through vaping.
Frequently Asked Questions
What is the purpose of the advisory board formed by ELFBAR and LOST MARY?
The advisory board is designed to provide strategic guidance and address key industry concerns related to vaping.
Who are some notable members of the advisory board?
Members include former government officials and healthcare professionals with significant expertise in their fields.
What issues will the advisory board focus on?
The board will tackle youth vaping, environmental impacts, and regulatory compliance within the industry.
How do ELFBAR and LOST MARY plan to improve vaping regulations?
They advocate for a retail licensing scheme, appropriate packaging standards, and stricter regulatory enforcement.
In what markets is LOST MARY active?
LOST MARY operates in over 50 global markets, aiming to set trends and maintain quality in vaping products.
