Knix Launches Groundbreaking Active Collection with Nicole Scherzinger
Knix's latest Active collection introduces an innovative fabric called CloudCut, designed for low impact performance and everyday wear. This exciting development highlights how Knix is pushing boundaries within the activewear industry.
Nicolas Scherzinger: A Powerful Advocate for Women
Grammy-nominated artist and recent Tony Award winner Nicole Scherzinger has joined forces with Knix for the "Better Than Ever" campaign. Scherzinger's involvement isn't just a marketing decision; it resonates with her personal journey towards strength and self-empowerment.
A Blend of Fashion and Performance
The new collection features a variety of stylish activewear items, such as the brand's signature HiTouch leggings, strappy bras, and workout tops. Each piece incorporates thoughtful designs with mesh detailing and cut outs, adding a sleek aesthetic to function.
Innovative CloudCut Fabric
Knix's CloudCut technology is a game changer. This innovation merges minimalist design with comfort, creating transitional pieces that seamlessly fit into your lifestyle. These outfits are perfect for casual lounging, workouts, or even a busy day at work.
Nicole’s Perspective on the Collection
Reflecting on her relationship with Knix, Scherzinger states, "This campaign is very meaningful to me, and working with Knix feels especially aligned. I’m proud to partner with Knix to celebrate this universal idea of strength. As someone who lives in activewear, this is some of the best product I have ever tried!"
A Rich History of Innovation
Knix began its activewear journey in 2018 with the launch of the Catalyst Sports Bra, which received accolades for its effectiveness. Over the years, the brand evolved to integrate activewear into its offerings, now highlighted by collaborations with prominent figures in the industry.
Women-Centric Designs
At the helm of Knix is Joanna Griffiths, the founder and president. She emphasizes the aim of designing pieces that cater to the dynamic lifestyles of women today: "Every piece is built for comfort, performance, and versatility. Having Nicole bring her energy to this campaign is a perfect reflection of what this collection is all about—feeling better than ever, regardless of life’s phases."
Available for All
The new Active collection is scheduled to launch with early access, allowing eager customers to get their hands on these innovative pieces first. Besides an impressive range of products, sizes extend from XS to 4XL, ensuring inclusivity in one’s journey towards comfort and performance.
Future Retail Expansion
This launch aligns with Knix's recent venture into new retail spaces, including their first store in a vibrant city, as they plan further expansions across North America to reach a wider community. The collection will be sold on the official Knix website and in their retail locations.
Frequently Asked Questions
What is the inspiration behind the new Knix collection?
The collection was inspired by a shared vision with Nicole Scherzinger, focusing on strength, comfort, and versatility for active women.
When will the Active collection be available?
The Active collection officially launches soon, with early access available to eager fans.
Who designed the pieces in the new collection?
The design by Knix integrates modern fabrics and innovative technologies to deliver high-performance activewear.
What sizes are offered in the collection?
The new range includes sizes from XS to 4XL, promoting inclusivity for all body shapes and sizes.
Where can customers purchase the new collection?
Customers can buy the collection from the official Knix website and all retail locations as they roll out in various regions.
